Category: Announcements

IRIS.TV Announces New US Partnership with GroupM’s Finecast to Incorporate Video-Level Data into All Premium Video and Connected TV Ad Buys

The new agreement will provide contextual and brand-safe targeting for all Finecast US clients through IRIS-enabled™ supply partners
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VideoByte and IRIS.TV Partner to Bring Enhanced Contextual Enablement to CTV

VideoByte customers are now the first directly IRIS-enabled™ users for video-level contextual targeting LOS ANGELES, Nov. 16, 2021 – IRIS.TV, the leading video data platform, and VideoByte, the leading provider of global best-in-class Connected TV.
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Beet Retreat Peek: Brands Seek Greater Transparency for CTV Ads

CEO and Co-Founder Field Garthwaite sits down with Andy Plesser to discuss how IRIS.TV enables brands to confidently advertise in CTV with contextual targeting at the video and ad pod-level.
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Reticle Integrates with IRIS.TV

Reticle, the leader in Emotional AI for digital advertising, will integrate with IRIS.TV, offering video-level emotional analysis.
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IRIS.TV Selects SpringServe as First Ad Server to Deliver Contextual Data for Connected TV

Integration delivers enhanced transparency for advertisers and value for publishers Los Angeles -- September 23, 2021 -- IRIS.TV, the leading video data platform, and Magnite’s SpringServe, the leading independent ad serving platform for.
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IRIS.TV Partners with Amagi to Provide Seamless Onboarding of Video Data for Contextual Targeting Across CTV

The new agreement will activate all video inventory from participating publishers on Amagi platform for distribution, unlocking premium CTV content on a global scale IRIS.TV, the leading video data platform, and Amagi, a global leader in cloud-based.
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Logiq Partners with IRIS.TV to Provide Video-Level Data to E-Commerce Marketers

Partnership Provides Video-Level Data to E-Commerce Marketers and Improve Video Campaign Performance New York, NY – September 8, 2021 – Logiq, Inc. (NEO: LGIQ) (OTCQX: LGIQ), a global provider of award-winning e-commerce and fintech solutions, has.
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IRIS.TV Powers Contextually Relevant CTV Ad Inventory for Plex

Plex becomes IRIS-enabled™ providing marketers with greater access to contextually relevant CTV inventory  IRIS.TV, today announced it has partnered with Plex, the largest independent ad-supported video on demand and streaming media platform, to.
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OTTera Integrates with IRIS.TV

OTTera becomes IRIS-enabled™ providing marketers with greater access to contextually relevant CTV inventory  IRIS.TV, today announced the addition of OTTera, a leading white label OTT service, to the IRIS-enabledTM open video data ecosystem. With.
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Garrett MacDonald Joins IRIS.TV as Chief Commercial Officer

MacDonald will lead company’s sales efforts through period of unprecedented growth
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