Category: Announcements

SpringServe Expands Integration with IRIS.TV to Provide Publishers with Contextual Targeting for Direct Deals

We are excited to announce that IRIS-enabled™ streaming, FAST, and CTV publishers can now access contextual and brand safety data from IRIS.TV’s data partners inside Springserve’s ad serving management platform for direct deals.  
Read More

IRIS.TV joins Amazon Publisher Services Connections Marketplace

We’re excited to announce that IRIS-enabled™ streaming, FAST, and CTV publishers can now utilize our integration with Amazon Publisher Services (APS) Connections Marketplace to drive revenue from contextual advertising. APS customers can now use.
Read More

Silverpush Partners with IRIS.TV

Silverpush, the leading AI powered adtech solutions provider for brands and agencies, announced today its integration with IRIS.TV, the leading video data platform. Marketers will now be able to use Mirrors by Silverpush solutions to target.
Read More

SpringServe Expands Relationship with IRIS.TV to Increase Value of Video-Level CTV Advertising Campaigns

Enables Publishers that Utilize SpringServe to Reach and Forecast at the Individual Video Level 
Read More

IRIS.TV Announces Partnership with Publica to Integrate Video-Level Contextual Data in Leading CTV Ad Server

New partnership allows publishers to use IRIS-enabled video-level data to target direct deals from the ad server for the first time
Read More

IRIS.TV Partners with EIDR to Unify Data for Simplified Sell-Side Workflows

The agreement will allow premium content owners to more cohesively leverage and monetize their content libraries Los Angeles -- February 24, 2022 -- IRIS.TV, the leading video data platform, today announced a partnership with the Entertainment.
Read More

IAB Tech Lab OpenRTB Community Extension: Extended Content Identifiers

A Framework for Video Data Connectivity The advertising ecosystem is going through a period of unprecedented growth and rapid innovation. With the decline in linear television viewing, the rise of connected TV (CTV) viewing, and the looming privacy.
Read More

IRIS.TV and Origin Partner to Bring Contextual Targeting to Native CTV

IRIS.TV and Origin are partnering to bring the power of contextual targeting to CTV advertising. Origin’s first-to-market native content solutions combined with our contextual data solutions enable advertisers to reach and engage viewers in the.
Read More

Context Is Rebooted For CTV: the IRIS-enabled Ecosystem Explained

Co-founder and COO Richie Hyden sits down with Zach Rodgers at Beet Retreat to explain how the IRIS-enabled ecosystem is helping media buyers shift TV dollars to CTV through innovations in contextual targeting. See the original interview at Beet.TV. 
Read More

IRIS.TV Announces New US Partnership with GroupM’s Finecast to Incorporate Video-Level Data into All Premium Video and Connected TV Ad Buys

The new agreement will provide contextual and brand-safe targeting for all Finecast US clients through IRIS-enabled™ supply partners
Read More
Content not found