VIANT TECHNOLOGY ANNOUNCES ACQUISITION OF IRIS.TV
IRVINE, Calif., November 12, 2024 — Viant Technology Inc. (NASDAQ: DSP), a leader in AI-powered programmatic advertising, today announced it acquired IRIS.TV, a global content data platform built for CTV. Major content owners and platforms rely on.
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Wurl and IRIS.TV Partner to make BrandDiscovery’s Emotional Data Available for Programmatic Activation via the IRIS_ID
Wurl recently announced BrandDiscovery, a GenAI-based CTV advertising solution that enables advertisers to align their ads with content in real-time. The announcement bolsters the momentum behind contextual targeting for CTV and provides powerful.
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IRIS.TV Announces Nancy Neumann-Grey's Promotion to Senior Vice President of Business Development
Industry Veteran Takes the Helm in Expanding Global Data Ad Platform Partnerships in Ad-supported Streaming Market IRIS.TV, the leading content data platform, announced today the promotion of Nancy Neumann-Grey to the position of Senior Vice.
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Beachfront Introduces Self-Serve Select Platform to Bring Connected TV (CTV) Private Marketplace (PMP) Curation to the Supply-Side
An Extension Of Beachfront’s Premium CTV and Video Marketplace, Select Platform Launches With A Number of Clients, including Strategus, Audigent, and IRIS.TV
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IRIS.TV Partners with Equativ for Full-Stack Integrations
Leading content data platform joins forces with ad tech innovator to shape the post-cookie video and CTV future: providing better insight-powered contextual ad targeting. London, New York & Paris 30 October 2023 — Equativ, the global leading.
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Product Update: Oracle Advertising’s Video-level Contextual Intelligence and Brand Suitability Segments Available for Pre-bid Targeting
We’re excited to announce that CTV buyers can access Oracle Advertising’s video-level contextual and brand-suitability data for pre-bid targeting on The Trade Desk.
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Xumo is IRIS-enabled™
We’re excited to announce the addition of Xumo to our partner ecosystem. Xumo’s catalog of ad-supported programming is now IRIS-enabled™, enabling agencies and brands to target contextually relevant and brand-suitable video inventory across millions.
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LG Ad Solutions is IRIS-enabled™
We’re excited to announce our partnership with LG Ad Solutions as an IRIS-enabled™ supply partner. Agencies and brands who ask for IRIS-enabled™ supply will now be able to easily activate with LG Ad Solutions for unparalleled contextual transparency.
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IRIS.TV Strengthens Leadership Team with Appointment of Chief Marketing Officer and Hires Vice President of Finance and Operations
Rohan Castelino Takes Helm as CMO and Jim Heinzen Assumes Role as VP of Finance and Operations at IRIS.TV, Enriching Marketing Excellence and Financial Efficiency NEW YORK, July 13, 2023 /PRNewswire/ -- IRIS.TV, the leading content data platform,.
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Introducing the Industry's First Video-level Brand Suitability Measurement for CTV from IAS
Improve campaign effectiveness and grow your brand with multimedia classification We’re thrilled to announce our partnership with IAS to enable Total Media Quality for CTV Brand Safety and Suitability, the industry’s first video-level brand.
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