IRIS.TV and Telaria Execute Contextual and Brand-safe Ad Targeting for Programmatic Video

IRIS.TV and Telaria Execute Contextual and Brand-safe Ad Targeting for Programmatic Video

IRIS.TV created a solution to access and analyze individual videos directly from publishers’ content management systems and provide those categories to programmatic buyers. IRIS.TV’s recently launched Contextual Ad Targeting for Video solution enables the creation and execution of contextual data through programmatic video channels. These capabilities are now available in market with IRIS.TV’s first official supply-side-platform partner Telaria, who is utilizing its leading Video Management Platform’s diagnostic and planning functions to curate and execute private marketplace deals with these capabilities across its publisher client-base. Telaria will be making available to its premium video publisher customers the ability to present video inventory using both contextual and brand-safety segmentations enabling brands to reach engaged audiences watching relevant programming while also adhering to their brand-safety guidelines. read more
Introducing Contextual Ad Targeting for Video

Introducing Contextual Ad Targeting for Video

The IRIS.TV team is headed to Cannes Lions to introduce a first-to-market solution to help brands reach premium video audiences in brand suitable environments at scale. Today, every marketer with large reach and frequency goals for video advertising is confronted with concerns of brand safety and brand suitability. read more
Video Programming Rules – When Overriding the Machine is the Right Play

Video Programming Rules – When Overriding the Machine is the Right Play

In our previous post, we likened video programming to the data-driven strategies promoted in the book and film Moneyball. In baseball when it comes to increasing your probability of scoring runs, the data says don’t bunt. In this post, we’ll review the most common examples of when publishers restrict the video stream with programming rules i.e. when it’s okay to bunt. read more