Video Programming Rules – When Overriding the Machine is the Right Play

Video Programming Rules – When Overriding the Machine is the Right Play

In our previous post, we likened video programming to the data-driven strategies promoted in the book and film Moneyball. In baseball when it comes to increasing your probability of scoring runs, the data says don’t bunt. In this post, we’ll review the most common examples of when publishers restrict the video stream with programming rules i.e. when it’s okay to bunt. read more
McKinsey & Company talks to IRIS.TV CEO About TV Personalization

McKinsey & Company talks to IRIS.TV CEO About TV Personalization

In this video with McKinsey, IRIS.TV CEO & Co-Founder Field Garthwaite discusses how IRIS.TV’s video personalization and intelligence allow media companies to fully capture and standardize user consumption behavior to keep audiences engaged with quality content on owned and operated sites. IRIS.TV’s video intelligence provides contextual data, enabling publishers and marketers to better target audiences in brand safe environments, allowing for more relevant and less invasive user experience. read more