Video Programming Guide: Data-driven Strategies to Grow Your Audience During the 2018 U.S. Midterm Election

Video Programming Guide: Data-driven Strategies to Grow Your Audience During the 2018 U.S. Midterm Election

The 2018 Midterm election is an opportunity for many news publishers to spark higher engagement and affirm their standing as the go-to source for high-quality journalism. In this guide, we’ll provide you with best practices and winning strategies that have enabled our clients to maximize revenue while maintaining their high editorial standards and user experience. read more
Press Release: IBM Watson Media & IRIS.TV Team Up to Launch AI-Powered Video Recommendations

Press Release: IBM Watson Media & IRIS.TV Team Up to Launch AI-Powered Video Recommendations

New solution helps publishers better engage audiences, increase video views, and optimize yield on owned and operated sites. By combining viewer data with a deep understanding of specific elements within video, publishers are better able to predict and deliver captivating content— increasing consumption growth, building audience loyalty, and driving advertising revenue. read more