Silverbullet Integrates 4D with IRIS.TV
Posted by Rohan Castelino | Mar 10, 2021 | Contextual Video,Featured,Announcements |
Silverbullet’s Context Outcome Engine, 4D, Integrates with IRIS.TV to Help Marketers Scale Brand Safe Messaging in a Cookieless Environment
For the first time, marketers can have 100% confidence in where their video ads are being safely placed thanks to 4D’s integration with IRIS.TV.
Marketers now can leverage 4D’s advanced computer vision context segments to execute cookieless, interest-based targeting, on brand-suitable inventory – at scale across thousands of IRIS-enabled CTV and online video publishers, and billions of monthly video impressions worldwide.
This new integration between IRIS.TV and Silverbullet’s Context Outcome Engine, 4D, addresses advertisers’ demands for privacy-friendly solutions to reach target audiences in the post-cookie era, and the need to safely target the way contextual video is bought and sold for marketers.
This new integration between IRIS.TV and Silverbullet’s Context Outcome Engine, 4D, addresses advertisers’ demands for privacy-friendly solutions to reach target audiences in the post-cookie era, and the need to safely target the way contextual video is bought and sold for marketers...
