Author: Rohan Castelino

IRIS.TV Video Data Platform Overview

Learn more about IRIS.TV and how our data platform is making video-level content data accessible, actionable, and useful for the entire advertising ecosystem.
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Case study: IRIS.TV and 4D help AXA Insurance Drive Brand Awareness

IRIS.TV and Silverbullet’s 4D Context Outcomes Engine drive brand awareness for one of the UK’s largest insurance brand through its advanced contextual video solution.
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2022 IRIS-enabled™ Partnership Recap

As we approach the holiday season and look toward an exciting new year, we’re grateful for the partnerships and collaborations we’ve made across the streaming video ecosystem in 2022.
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IRIS.TV and Xandr Partner to Enable Video-Level Contextual Advertising

We are excited to announce that IRIS-enabled™ OTT, FAST, and Streaming publishers can now access contextual and brand suitability data from IRIS.TV’s data partners inside Xandr Monetize SSP and Curate for private marketplaces and directly-sold.
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Partnership: Yieldmo x IRIS.TV

Yieldmo and IRIS.TV Announce Smart Data Partnership to Drive Superior Advertising Outcomes Yieldmo and IRIS.TV will invest in new ways for buyers to extend contextual buying for video
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Presentation: IAB Tech Lab - Advanced Television: The Quest For Universal Addressability

IAB Tech Lab has been in deep review with the industry about the TV and video landscape in developing a strategy for addressing the challenges of Advanced Television for buyers and publishers of TV content. This event is an opportunity to learn.
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Case Study: How Real Estate Australia utilized IRIS.TV’s Adaptive Plugin to Supercharge their User Experience

 
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IRIS.TV joins Amazon Publisher Services Connections Marketplace

We’re excited to announce that IRIS-enabled™ streaming, FAST, and CTV publishers can now utilize our integration with Amazon Publisher Services (APS) Connections Marketplace to drive revenue from contextual advertising. APS customers can now use.
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Silverpush Partners with IRIS.TV

Silverpush, the leading AI powered adtech solutions provider for brands and agencies, announced today its integration with IRIS.TV, the leading video data platform. Marketers will now be able to use Mirrors by Silverpush solutions to target.
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The Marketer's Guide to Contextual Video

For marketers, contextual targeting is a critical post-cookies solution. But when it comes to delivering relevant ads in a changing advertising landscape, discussions of this method are often limited to text-based contextual signals, meaning that.
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