Author: Rohan Castelino

IRIS.TV Announces New US Partnership with GroupM’s Finecast to Incorporate Video-Level Data into All Premium Video and Connected TV Ad Buys

The new agreement will provide contextual and brand-safe targeting for all Finecast US clients through IRIS-enabled™ supply partners
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VideoByte and IRIS.TV Partner to Bring Enhanced Contextual Enablement to CTV

VideoByte customers are now the first directly IRIS-enabled™ users for video-level contextual targeting LOS ANGELES, Nov. 16, 2021 – IRIS.TV, the leading video data platform, and VideoByte, the leading provider of global best-in-class Connected TV.
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Beet Retreat Peek: Brands Seek Greater Transparency for CTV Ads

CEO and Co-Founder Field Garthwaite sits down with Andy Plesser to discuss how IRIS.TV enables brands to confidently advertise in CTV with contextual targeting at the video and ad pod-level.
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Meet us at ATS London 2021 - Reframing the Future of Marketing and Advertising

We're headed to VeloPark for ATS London 2021 - Reframing the Future of Marketing and Advertising! Meet us at ATS and see our EMEA Strategy Lead, Bill Swanson, on the panel "Data-Driven TV Part 2: It's all about Execution" on November 4. 
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IRIS.TV Selects SpringServe as First Ad Server to Deliver Contextual Data for Connected TV

Integration delivers enhanced transparency for advertisers and value for publishers Los Angeles -- September 23, 2021 -- IRIS.TV, the leading video data platform, and Magnite’s SpringServe, the leading independent ad serving platform for.
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Video: IRIS.TV Enables Amagi’s Contextual CTV On Road To The Buy Side

The following is an excerpt from Robert Steven's article on Beet.TV. The ads seen on streaming connected TV channels could be about to get smarter, following a deal between IRIS.TV and Amagi.
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IRIS.TV Partners with Amagi to Provide Seamless Onboarding of Video Data for Contextual Targeting Across CTV

The new agreement will activate all video inventory from participating publishers on Amagi platform for distribution, unlocking premium CTV content on a global scale IRIS.TV, the leading video data platform, and Amagi, a global leader in cloud-based.
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Logiq Partners with IRIS.TV to Provide Video-Level Data to E-Commerce Marketers

Partnership Provides Video-Level Data to E-Commerce Marketers and Improve Video Campaign Performance New York, NY – September 8, 2021 – Logiq, Inc. (NEO: LGIQ) (OTCQX: LGIQ), a global provider of award-winning e-commerce and fintech solutions, has.
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Podcast: eMarketer - Bringing content signals to video ad impressions

eMarketer · The Ad Platform: Bringing Content Signals to Video Ad Impressions | Jul 28, 2021
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Garrett MacDonald Joins IRIS.TV as Chief Commercial Officer

MacDonald will lead company’s sales efforts through period of unprecedented growth
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