How Future Today Is Leveraging The IRIS_ID And Video-Level Contextual Targeting To Increase Yield And Revenue In CTV
Introduction Future Today's advertising video-on-demand platform (AVOD) contains a portfolio of hundreds of owned & operated CTV channels including Fawesome, The LEGO Channel, FilmRise, iFood, WatchFreeFlix, EncourageTV, BratTV, and HappyKids, all.
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VIZIO ADS IS IRIS-ENABLED™
We’re excited to announce our partnership with VIZIO Ads in support of delivering the highest-quality ad experiences in the market. As an IRIS-enabled™ supply partner, VIZIO Ads is capable of providing advertisers with unparalleled transparency at.
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IRIS.TV Video Data Platform Overview
Learn more about IRIS.TV and how our data platform is making video-level content data accessible, actionable, and useful for the entire advertising ecosystem.
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Case study: IRIS.TV and 4D help AXA Insurance Drive Brand Awareness
IRIS.TV and Silverbullet’s 4D Context Outcomes Engine drive brand awareness for one of the UK’s largest insurance brand through its advanced contextual video solution.
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2022 IRIS-enabled™ Partnership Recap
As we approach the holiday season and look toward an exciting new year, we’re grateful for the partnerships and collaborations we’ve made across the streaming video ecosystem in 2022.
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IRIS.TV and Xandr Partner to Enable Video-Level Contextual Advertising
We are excited to announce that IRIS-enabled™ OTT, FAST, and Streaming publishers can now access contextual and brand suitability data from IRIS.TV’s data partners inside Xandr Monetize SSP and Curate for private marketplaces and directly-sold.
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Partnership: Yieldmo x IRIS.TV
Yieldmo and IRIS.TV Announce Smart Data Partnership to Drive Superior Advertising Outcomes Yieldmo and IRIS.TV will invest in new ways for buyers to extend contextual buying for video
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Presentation: IAB Tech Lab - Advanced Television: The Quest For Universal Addressability
IAB Tech Lab has been in deep review with the industry about the TV and video landscape in developing a strategy for addressing the challenges of Advanced Television for buyers and publishers of TV content. This event is an opportunity to learn.
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IRIS.TV joins Amazon Publisher Services Connections Marketplace
We’re excited to announce that IRIS-enabled™ streaming, FAST, and CTV publishers can now utilize our integration with Amazon Publisher Services (APS) Connections Marketplace to drive revenue from contextual advertising. APS customers can now use.
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