For marketers, contextual targeting is a critical post-cookies solution. But when it comes to delivering relevant ads in a changing advertising landscape, discussions of this method are often limited to text-based contextual signals, meaning that marketing teams often overlook the opportunity that online video and CTV content present in the contextual targeting space.
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New approaches depend on adopting the tools required to unlock video-level data and more familiarity with its opportunities. This tactical guide by IRIS.TV, 4D, a division of Silverbullet, and Digiday focuses on how data extracted from within videos can be activated and utilized to clearly convey brand messages within a contextually relevant environment.
Download this guide to learn:
- How video-level data offers contextual targeting beyond genre and keyword for online video and CTV content
- How video-level data is accessed by marketers for contextual targeting
- The ways video-level data can be used to target audiences and ensure brand safety
- Why adopting tools to provide access to video-level data is beneficial to publishers as well as marketers
