IRIS.TV Co-Founders to appear at NAB Show 2018 Panels on A.I. for Entertainment

IRIS.TV CEO & Co-Founder Field Garthwaite and COO & Co-Founder Richie Hyden will be appearing on multiple panels at NAB Show 2018.



Field will be appearing on the panel "Supersizing Social: Leveraging Identity, Research and Engagement Tools" on Monday, April 9 at 12:30 PM at Destination NXT N5306DN (North Hall). He will be discussing the multitude of challenges that broadcasters, publishers, and brands face when distributing content on social media and the opportunities that lie ahead with a.i. and data-driven strategies.

Supersizing Social: Leveraging Identity, Research and Engagement Tools

Marketing has been completely transformed by social media platforms. These, in turn, are dramatically shifting to video, the effect of which is magnified by AI and AR with extensions, enhancements, gamification, and refined revenue possibilities. The ability to follow behavior, preferences, communication in literal time and virtual space, across platforms, and through affinity groups, offers TV programmers, brands, and content creators unmatched upside.

Moderator: Philip Rebentisch, President, American Marketing Association, LA and Chief Storyteller, Gotta Story Media

Field Garthwaite, CEO & Co-Founder, IRIS.TV
Chris Inners, Head of OMD Social West, OMD USA
Douglas Craig, VP, Content Strategy & Programming, Fandango
Hope Leigh Rollins, Digital Strategy, NPR

Richie will be appearing on the panel: How AI Is Driving The Future Of The Media And Entertainment IndustryRichie will be joining members from the IBM Watson Media and Video Cloud team and other technology experts to discuss the impact of A.I., machine learning, and other data insights on the media landscape. The panel is part of the Streaming Media Summit and starts at 4:15 at Westgate Pavilion 1.

Track A: How AI Is Driving The Future Of The Media And Entertainment Industry

Today's media & entertainment landscape is highly competitive and chock full of contenders who each have impressive content. Companies looking to grow their competitive edge are leveraging AI technology to enhance their content value and performance while maximizing new opportunities for monetization. In this session, digital leaders will come together to discuss the practical use cases for AI technology across content creation, delivery, and monetization, as well as the challenges facing adoption within the industry.

Moderator:  Hillary Henderson - Sr. Director, Product Strategy & Management, IBM Watson Media & IBM Cloud Video

Richie Hyden, COO & Co-Founder, IRIS.TV
Alex Drosin, President, North America, Massive
Kay Johansson, Chief Technology Officer, Gracenote 

To learn more about what we have in store for 2018, schedule a meeting with us!