2022 IRIS-enabled™ Partnership Recap
Posted by Rohan Castelino | Dec 13, 2022 | Contextual Video,Announcements,Partner |
As we approach the holiday season and look toward an exciting new year, we’re grateful for the partnerships and collaborations we’ve made across the streaming video ecosystem in 2022.
Here are some of the latest publishers to unlock video-level data to create more relevant experiences for audiences and advertisers.
Ready to become IRIS-enabled™? Request a consultation.
With our partners, we’re looking to build solutions for structuring, connecting, and activating video-level data across the open internet. Here are a few of our latest integrations.
Video Infrastructure Partners
Ad Server / SSP / DSP Integrations
|Video: GumGum - Create people-centric experiences with contextual video targeting||E-book: 4D - Marketer's Guide to Contextual Video||Report: The IRIS_ID. Making CTV More Transparent for Buyers and Sellers|
In this 4-minute video, you'll learn how video-level contextual targeting goes beyond linear TV targeting capabilities to improve the audience experience and enables advertisers to capture value at scale. Register and watch at Magnite University.
Event: Selling Context - New Insights on Growing Video Ad Revenue
On June 8, we partnered with Kerv and brought together the leading voices from agencies, brands, and publishers to share the latest insights on how publishers can unlock video-level data to create more relevant experiences for audiences and advertisers and more value from every video. Keynote and panel included partners Dentsu and AMC Networks.
Interested in joining our partner ecosystem? Request a meeting.
Here are some brand pioneers building deeper connections with consumers through video-level contextual advertising across IRIS-enabled™ video.
These brands know that video is better when it's IRIS-enabled™. Contact us to launch a campaign today
Headed to CES? We’d love to connect and discuss your video data strategy for 2023. Request a meeting!