IRIS.TV and Xandr Partner to Enable Video-Level Contextual Advertising
Posted by Rohan Castelino | Dec 08, 2022 | Contextual Video,Featured,Announcements |
We are excited to announce that IRIS-enabled™ OTT, FAST, and Streaming publishers can now access contextual and brand suitability data from IRIS.TV’s data partners inside Xandr Monetize SSP and Curate for private marketplaces and directly-sold contextual and brand-suitable advertising.
Xandr’s curation technology, Curate, is a self-serve platform that allows data partners to create packages of curated inventory and sell them programmatically. Curate enables data owners to monetize their proprietary data and access unique demand from buyers and empowers supply management teams to build strategic, goal-oriented marketplaces for their traders.
With this collaboration, agencies can further improve the outcomes for their campaigns and shift larger TV budgets into OTT by providing their advertiser customers with the level of data they expect.
IRIS.TV data partners include GumGum, Oracle Advertising, Comscore, Pixability, Kerv, 4D, Reticle, Precise TV, Silverpush, Illuma, Captify and more…
To learn more about these capabilities, please reach out to IRIS.TV or your Xandr representative.
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