TUBI is IRIS-enabled™
Posted by Team IRIS.TV | Oct 02, 2025 | Contextual Video, Featured, Partner, Press References, Contextual Targeting | 0 |
IAB Tech Lab OpenRTB Community Extension: Extended Content Identifiers
A Framework for Video Data Connectivity The advertising ecosystem is going through a period of unprecedented growth and rapid innovation. With the decline in linear television viewing, the rise of connected TV (CTV) viewing, and the looming privacy.
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