Category: Contextual targeting

JWP Connatix is IRIS-enabled™

Unlocking Deep Contextual™ Data Across Premium OLV in Viant DSP Advertisers Can Now Leverage Deep Contextual™ Data for Targeting via the IRIS_ID We’re excited to announce the addition of JWP Connatix to our partner ecosystem. The integration of the.
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TUBI is IRIS-enabled™

Viant and Tubi Expand Partnership to Drive Performance in CTV Provides Advertisers with AVOD Addressability, Contextual Targeting and Measurement IRVINE, Calif., Oct. 2, 2025 — Viant Technology Inc. (NASDAQ: DSP), a leader in CTV and AI-powered.
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TAIV is IRIS-enabled™: Unlocking Scene-Level Live Sports in CTV Out-of-Home

Advertisers Can Now Target Live Sports at the Scene-Level through Viant DSP We’re excited to announce that TAIV, the leading Connected TV Out-of-Home (CTV OOH) publisher, is now IRIS-enabled™. For the first time, advertisers can target ads at the.
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VIANT TECHNOLOGY ANNOUNCES ACQUISITION OF IRIS.TV

IRVINE, Calif., November 12, 2024 — Viant Technology Inc. (NASDAQ: DSP), a leader in AI-powered programmatic advertising, today announced it acquired IRIS.TV, a global content data platform built for CTV. Major content owners and platforms rely on.
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