Cannes Lions: Navigating the CTV Revolution with Video-level Contextual Targeting
Jul 10, 2024 | Contextual Video, | Case Studies, | Video, | Featured | 0 |
At this year’s Cannes Lions International Festival, leaders in the ad tech industry hosted a panel at RTL Beach discussing the opportunities and challenges in the Connected Television (CTV) space. The panel was moderated by IRIS.TV Co-founder & CEO.
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Case Study: Carl’s Jr. and PMG Drive in Superior Lift for Visits, Sales, and ROAS.
Jun 12, 2024 | Case Studies, | Featured | 0 |
Digital advertising common sense states that "more user data is better." But when it comes to CTV, it’s not that simple - it’s hard to target the right people, and inventory is fragmented across apps and services.
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Case study: IRIS.TV and 4D help AXA Insurance Drive Brand Awareness
Dec 19, 2022 | Case Studies, | Partner | 0 |
IRIS.TV and Silverbullet’s 4D Context Outcomes Engine drive brand awareness for one of the UK’s largest insurance brand through its advanced contextual video solution.
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Essence + IRIS.TV: Targeting with Transparency in CTV
Jun 06, 2021 | Contextual Video, | Case Studies, | Video | 0 |
In this fireside chat from Digiday's Future of TV Forum, VP of US Media Partnerships Todd Goldberg speaks with Mike Fisher, VP Advanced TV & Audio at Essence, to talk about targeting with transparency in CTV. Mike oversees Essence’s Advanced TV.
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Press Release: Northern & Shell Integrates IRIS.TV's Video Personalization Technology
Mar 16, 2017 | Case Studies, | Announcements | 0 |
Los Angeles (March 16, 2017) IRIS.TV, a video personalization pioneer that enables publishers and marketers to maximize the value of their video inventory by streaming custom programming to individual users across all devices, today announced that.
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