Category: Press references

TUBI is IRIS-enabled™

Viant and Tubi Expand Partnership to Drive Performance in CTV Provides Advertisers with AVOD Addressability, Contextual Targeting and Measurement IRVINE, Calif., Oct. 2, 2025 — Viant Technology Inc. (NASDAQ: DSP), a leader in CTV and AI-powered.
Read More

Advertising Week: Why Video-Level Data Is an Immediate Panacea for Privacy and Brand Safety Concerns

As Marketer Concerns Rise to the Fore, the Call for Better Contextual Targeting is Answered
Read More

IRIS.TV in the News

2021 May 5-5: Publica - VIDEO - Richie Hyden talks about the role context in CTV advertising 5-5: Beet TV - VIDEO - Mike Baker On CTV’s Opportunities For Improvement April 4-22: ReThink Technology Research - IRIS.TV joins data dots as CTV fails to.
Read More