IRIS.TV Joins the Unified ID 2.0 Initiative

Advertisers Seek Brand-Safe, Video-Level Contextual Targeting for Online Video and Connected TV

IRIS.TV, the leading Video Data Platform, today announced that it is supporting the industrywide initiative to develop and deploy Unified ID 2.0. With initial development led by The Trade Desk, Unified ID 2.0 is a new open-source industry-wide approach to internet identity that preserves the value of relevant advertising, while putting user control and privacy at the forefront.

Read the full press release here