Podcast: eMarketer - Bringing content signals to video ad impressions
Posted by Rohan Castelino | Jul 28, 2021 | Contextual Video,Video |
Co-founder & CEO Field Garthwaite joins eMarketer principal analyst at Insider Intelligence Nicole Perrin to discuss bringing content signals to video advertising, where typically targeting has been based only on audience characteristics or the context of a webpage—which may not match with the content of the video itself.
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