Podcast: eMarketer - Bringing content signals to video ad impressions

Co-founder & CEO Field Garthwaite joins eMarketer principal analyst at Insider Intelligence Nicole Perrin to discuss bringing content signals to video advertising, where typically targeting has been based only on audience characteristics or the context of a webpage—which may not match with the content of the video itself.


eMarketer IRIS.TV Field Garthwaite Podcast Contextual Targeting for CTV


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