Podcast: eMarketer - Bringing content signals to video ad impressions

Co-founder & CEO Field Garthwaite joins eMarketer principal analyst at Insider Intelligence Nicole Perrin to discuss bringing content signals to video advertising, where typically targeting has been based only on audience characteristics or the context of a webpage—which may not match with the content of the video itself.

 

eMarketer IRIS.TV Field Garthwaite Podcast Contextual Targeting for CTV

 

Subscribe to the "Behind the Numbers" podcast on SoundCloud, Apple Podcasts, Pandora, Spotify, or Stitcher.

Interested in learning more about how marketers are activating with confidence using IRIS-enabled™ data? Check out our Always On IRIS-enabled™ Contextual Private Marketplaces for OLV and CTV.