Presentation: IAB Tech Lab - Advanced Television: The Quest For Universal Addressability
IAB Tech Lab has been in deep review with the industry about the TV and video landscape in developing a strategy for addressing the challenges of Advanced Television for buyers and publishers of TV content. This event is an opportunity to learn about IAB Tech Lab’s roadmap and plans for Advanced Television and cross-media video. The audience will get an opportunity to learn about different solutions that are being deployed by leading industry players and how they are relying on technical standards to achieve a seamless experience for consumers and buyers.
Register today to see C.J. Leonard's, VP of Platform Operations, presentation:
OpenRTB and Advanced TV: Contextual Targeting
Contextual advertising has been the backbone of linear advertising and continues to remain a fundamental part of the marketing mix in Advanced TV. This session provides a walkthrough on how to use the Open RTB Content ID extension for contextual targeting in Advanced TV.
When: Nov 10, 12:25PM
Where: Convene, NYC