Research: Consumers Pay 4X More Attention to AI-enabled Contextually Targeted CTV Ads
Posted by Team IRIS.TV | Oct 26, 2023 | Featured,Research |
Consumer Study Conducted by Alliance for Video-Level Contextual Advertising Found that Viewers Presented with Contextually Relevant Ads Have 300% Higher Brand Recall
As a founding member of the Alliance for Video-level Contextual Advertising (AVCA), we’re excited to share the first published study: “Driving Viewer Attention and Brand Metrics in CTV Advertising,” which was conducted in collaboration with eye-tracking leader Tobii.
Read coverage in Ad Age, download the report, and watch the webinar with study designer Sylvia Knust, Director of Research Insight at Tobii.
