GumGum Joins the IRIS.TV Contextual Video Marketplace
GumGum and IRIS.TV Introduce Contextual Targeting Solution with Image Recognition for Video
Marketers can now leverage GumGum’s content analysis engine, Verity, to more accurately target web, mobile and OTT content across IRIS.TV’s data privacy-first Contextual Video Marketplace.
GumGum, a leader in machine learning contextual solutions for media, and IRIS.TV, a global video intelligence platform, today announced a partnership that brings new image analysis capabilities to video content segmentation. The partnership – uniting two companies dedicated to advancing a data privacy-first future for digital advertising – allows marketers to use Verity, GumGum’s unique content-level contextual intelligence engine, to target and anti-target inventory across thousands of IRIS-enabled publishers.
IRIS.TV launched the Contextual Video Marketplace in 2019 to simplify the video ecosystem, bringing together publishers, contextual data partners, ad servers and SSPs to package video content within brand safe and suitable segments for advertisers...