IRIS.TV Joins the Unified ID 2.0 Initiative

Posted by | Dec 23, 2020 | Featured,Announcements |

IRIS.TV IRIS_ID + The Trade Desk Unified ID

Advertisers Seek Brand-Safe, Video-Level Contextual Targeting for Online Video and Connected TV

IRIS.TV, the leading Video Data Platform, today announced that it is supporting the industrywide initiative to develop and deploy Unified ID 2.0. With initial development led by The Trade Desk, Unified ID 2.0 is a new open-source industry-wide approach to internet identity that preserves the value of relevant advertising, while putting user control and privacy at the forefront.

Read the full press release here

About The Author

Rohan Castelino

Rohan Castelino is Vice President of Marketing at IRIS.TV. Mr. Castelino has over 15 years of international experience working at the intersection of media and technology. He spent six years in Beijing and Shanghai where he helped develop and finance international film and television co-productions with China, Hollywood, and Europe. Prior to joining IRIS.TV, Rohan worked with major media companies including Sony Pictures Entertainment, Paramount Pictures, and Illumination Entertainment.

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