Podcast: Rethinking Brand Safety in Video with Better Context Transparency
IRIS.TV EMEA Strategy Lead, Bill Swanson, unpacks the state of brand safety and media post-2020 in The Bullet, a podcast from our partners at Silverbullet.As part of the podcast, Swanson discusses the transformational effects 2020 had in media consumption, the limitations of legacy brand-safety filters, and what savvy marketers can gain from a more nuanced approach to brand-safety using video-level data to determine context suitability.
Listen above or read the full transcript on the Silverbullet blog.
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