Author: Anna Kaiser

October 2021: Top Contextual Video Segments

From foodies to sports fans, reach people watching specific content with IRIS-enabled™ video.   We’ve processed billions of video ad requests to identify top audience interests by contextual category. Powered by normalized contextual data from.
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September 2021: Top Contextual Video Segments

Find and connect with millions of potential customers by targeting their interests. We’ve analyzed IRIS-enabled™ video ad requests to identify top audience interests by contextual category. With contextual-aligned video, verified by your data.
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Context Data is First-Party Data

Is a narrow definition of first-party data limiting the potential of our post-cookie reality?
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Reticle Integrates with IRIS.TV

Reticle, the leader in Emotional AI for digital advertising, will integrate with IRIS.TV, offering video-level emotional analysis.
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Three ways brands can benefit from CTV fragmentation

CTV fragmentation has long been a source of frustration for media buyers. But does it have to be?
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IRIS.TV Powers Contextually Relevant CTV Ad Inventory for Plex

Plex becomes IRIS-enabled™ providing marketers with greater access to contextually relevant CTV inventory  IRIS.TV, today announced it has partnered with Plex, the largest independent ad-supported video on demand and streaming media platform, to.
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Podcast: Rethinking Brand Safety in Video with Better Context Transparency

IRIS.TV EMEA Strategy Lead, Bill Swanson, unpacks the state of brand safety and media post-2020 in The Bullet, a podcast from our partners at Silverbullet.
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OTTera Integrates with IRIS.TV

OTTera becomes IRIS-enabled™ providing marketers with greater access to contextually relevant CTV inventory  IRIS.TV, today announced the addition of OTTera, a leading white label OTT service, to the IRIS-enabledTM open video data ecosystem. With.
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How Can Marketers Plan for the Future of CTV Advertising?

Top takeaways from the PubMatic Envision 2021 panel on CTV addressability
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