Essence + IRIS.TV: Targeting with Transparency in CTV

Posted by Rohan Castelino | Jun 06, 2021 | Contextual Video,Case Studies,Video |

IRIS.TV + Essense Todd Goldberg Mike Fisher

In this fireside chat from Digiday's Future of TV Forum, VP of US Media Partnerships Todd Goldberg speaks with Mike Fisher, VP Advanced TV & Audio at Essence, to talk about targeting with transparency in CTV. Mike oversees Essence’s Advanced TV practice, and aligns closely with the digital and analytics teams covering Essence’s many clients, including Google, Target & NBCU.

Previous Targeting in CTV: The New Data Paradigm

Next SpotX and IRIS.TV Partner to Enable Video-Level Contextual Targeting in CTV

About The Author

Rohan Castelino

Rohan Castelino is Vice President of Marketing at IRIS.TV. Mr. Castelino has over 15 years of international experience working at the intersection of media and technology. He spent six years in Beijing and Shanghai where he helped develop and finance international film and television co-productions with China, Hollywood, and Europe. Prior to joining IRIS.TV, Rohan worked with major media companies including Sony Pictures Entertainment, Paramount Pictures, and Illumination Entertainment.

Essence + IRIS.TV: Targeting with Transparency in CTV

About The Author

Rohan Castelino

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Essence + IRIS.TV: Targeting with Transparency in CTV

About The Author

Rohan Castelino

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