Introducing the Industry's First Video-level Brand Suitability Measurement for CTV from IAS
Improve campaign effectiveness and grow your brand with multimedia classification
We’re thrilled to announce our partnership with IAS to enable Total Media Quality for CTV Brand Safety and Suitability, the industry’s first video-level brand suitability measurement product for CTV, powered by IAS’s multimedia classification technology.
Utilizing the IRIS_ID, this industry-leading measurement product will provide marketers with reporting aligned to the Global Alliance for Responsible Media (GARM) Framework and will be available in the U.S. in early H2 2023. The IRIS_ID is a content identifier that allows IRIS-enabled™ publishers to securely share video-level data for advertising applications.
IAS’s multimedia classification technology goes beyond metadata with frame-by-frame, video-level measurement that analyzes image, audio, and text to provide marketers with industry-leading brand suitability scoring. The IRIS_ID allows publishers to provide granular video-level brand suitability reporting, enhancing marketers’ ability to verify that their CTV ads are delivered in the right context...Read James Wilhite, Vice President of Product, IAS's piece, "IAS Pionieers Technology Breakthrough on CTV"