Category: Partner

VideoByte and IRIS.TV Partner to Bring Enhanced Contextual Enablement to CTV

VideoByte customers are now the first directly IRIS-enabled™ users for video-level contextual targeting LOS ANGELES, Nov. 16, 2021 – IRIS.TV, the leading video data platform, and VideoByte, the leading provider of global best-in-class Connected TV.
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How Can Marketers Plan for the Future of CTV Advertising?

Top takeaways from the PubMatic Envision 2021 panel on CTV addressability
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GumGum, SpotX, and IRIS.TV Come Together to Support COVID-19 Vaccine Awareness

GumGum, SpotX, and IRIS.TV Come Together to Support the Ad Council and COVID Collaborative’s Initiative to Boost COVID-19 Vaccine Education and Awareness Across the U.S. GumGum, a global technology and media company specializing in contextual.
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IRIS.TV Partners with PubMatic

Expanding Contextual Targeting Footprint Across Premium Biddable CTV and Video Inventory The partnership provides media buyers with video-level targeting capabilities while addressing brand safety, fraud, and transparency concerns
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The Future of TV is Audience Plus Content

While the recent announcement by Google to delay the deprecation of 3rd-party cookies may provide temporary relief to some, the tide has turned and there’s no going back. Consumers expect a privacy-first and relevant relationship with their media,.
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Zefr Joins the IRIS.TV Contextual Video Marketplace

Zefr, the leader in contextual data for brand safety and suitability in video, will apply its patented human-in-the-loop approach to premium OLV and CTV inventory enabled by the IRIS.TV’s Contextual Video Marketplace
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Verizon Media - How to Increase OTT Monetization with Increased Engagement

IRIS.TV has partnered with Verizon Media, integrating our video personalization suite into their Media Platform. Verizon Media customers have access to the world leader in video recommendations and programming automation tools.
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