Basis Technologies Integrates with IRIS.TV for Contextual Targeting on Programmatic CTV Advertising
Basis Connects Advertisers with Premium CTV Data Through IRIS.TV’s Content ID, the IRIS_ID Chicago, March XX, 2025 – Basis Technologies (https://basis.com) today announced an integration with IRIS.TV to enable contextual targeting for programmatic.
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TCL Ads is IRIS-enabled™
Today, we’re excited to announce our partnership with TCL, one of the world’s leading smart TV manufacturers, to bring the power of video-level contextual advertising to TCL TV+ and TCL Channels. As an IRIS-enabled™ partner, TCL can offer.
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IRIS-enabled™ Contextual Segments Available in Magnite Clearline
IRIS-enabled™ Contextual Segments are now available in Magnite Clearline. Brands can seamlessly align their ads with the themes and moods of CTV content viewers are watching in real time.
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Innovid & IRIS.TV Partner to Enable Actionable, Video-Level Contextual Measurement for CTV
Partnership Integrates IRIS_ID & Data Marketplace into Innovid’s Measurement Platform to Deliver Smarter, Privacy-First Campaigns for Advertisers NEW YORK – Dec. 18, 2024 – Innovid (NYSE:CTV), an independent software platform for the creation,.
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VIANT TECHNOLOGY ANNOUNCES ACQUISITION OF IRIS.TV
IRVINE, Calif., November 12, 2024 — Viant Technology Inc. (NASDAQ: DSP), a leader in AI-powered programmatic advertising, today announced it acquired IRIS.TV, a global content data platform built for CTV. Major content owners and platforms rely on.
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IRIS.TV Partners with Equativ for Full-Stack Integrations
Leading content data platform joins forces with ad tech innovator to shape the post-cookie video and CTV future: providing better insight-powered contextual ad targeting. London, New York & Paris 30 October 2023 — Equativ, the global leading.
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Product Update: Oracle Advertising’s Video-level Contextual Intelligence and Brand Suitability Segments Available for Pre-bid Targeting
We’re excited to announce that CTV buyers can access Oracle Advertising’s video-level contextual and brand-suitability data for pre-bid targeting on The Trade Desk.
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IRIS.TV and GroupM Partner to Unlock Video-Level Data for CTV and Online Video
GroupM will leverage the IRIS_ID to Target Contextual and Brand Suitability Data in Streaming Video NEW YORK, August 3, 2023 – IRIS.TV, the leading content data platform, has partnered with GroupM, WPP’s media investment group, to leverage the.
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Introducing the Industry's First Video-level Brand Suitability Measurement for CTV from IAS
Improve campaign effectiveness and grow your brand with multimedia classification We’re thrilled to announce our partnership with IAS to enable Total Media Quality for CTV Brand Safety and Suitability, the industry’s first video-level brand.
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Future Today is IRIS-enabled™
Advertisers can now contextually target leading streaming channels such as Fawesome, HappyKids and iFood.tv at the video level We’re excited to announce our partnership with Future Today, a pioneer in ad-supported streaming, to support their.
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