IRIS.TV in the News

2021

May

5-5: Publica - VIDEO - Richie Hyden talks about the role context in CTV advertising

5-5: Beet TV - VIDEO - Mike Baker On CTV’s Opportunities For Improvement

April

4-22: ReThink Technology Research - IRIS.TV joins data dots as CTV fails to keep up with the times

4-8: Beet TV - VIDEO - IRIS.TV Nails $18 Million Round led by Intel Capital

4-7: Wall Street Journal - Intel Backs Video Data Firm Offering an Ad-Targeting Alternative to Cookies

March

3-9: AIThority - Silverbullet’s Context Outcome Engine, 4D, Integrates With IRIS.TV To Help Marketers Scale Brand Safe Messaging In a Cookieless Environment

3-9: Exchange Wire - Silverbullet’s Context Outcome Engine, 4D, Integrates with IRIS.TV to Help Marketers Scale Brand Safe Messaging in a Cookieless Environment

January

1-13: Next TV - MediaMath Integrates Iris_ID for Pre-Bid CTV Contextual Targeting

1-13: Press Release - MediaMath as the First DSP to Utilize the IRIS_ID for Pre-bid Contextual Targeting on CTV and OLV

2020

December

12-23: AdExchanger - Contextual Video Marketplace IRIS.TV Throws In With The Unified ID 2.0 Initiative

12-23: Press Release - IRIS.TV Joins the Unified ID 2.0 Initiative as Advertisers Seek Brand-Safe, Video-Level Contextual Targeting for Online Video and Connected TV

12-11: New Digital Age - Paul Gubbins: A look back at the UK CTV market over the last 12 months

12-10: The Drum - If 2020 was the year of CTV, 2021 will be the year of CTV advertising

12-8: Crackle Joins the IRIS.TV Contextual Video Marketplace

• MediaPost: Ad-Supported Streamer Crackle Joins IRIS.TV Contextual Video Marketplace
• Press Release: Crackle Joins the IRIS.TV Contextual Video Marketplace

12-8: Thought Leadership by Field Garthwaite, CEO & Co-Founder

• Forbes - Adding Fuel To The Fire: What CTV Needs To Do To Power Continued Growth

November

11-20: Zefr Joins the IRIS.TV Contextual Video Marketplace

• AdWeek - As Ad Dollars Flow into CTV, Brand Safety Considerations Follow
• AdExchanger - Must Read: CTV Nuances
• Press Release - Zefr Joins the IRIS.TV Contextual Video Marketplace 

October

10-28: Thought Leadership by Field Garthwaite, CEO & Co-Founder

• AW360: Solving The Social Dilemma: Building Ethical A.I.

10-15: Press Release - Granite Media Joins the IRIS.TV Contextual Video Marketplace

September

9-28: Jungo TV Joins the IRIS.TV Contextual Video Marketplace

• Broadcasting + Cable - Jungo TV Joins the IRIS.TV Contextual Video Marketplace
• TV Asia Plus - Jungo TV Joins the IRIS.TV Contextual Video Marketplace

9-28: SpotX - IRIS.TV Explains the Rising Importance of Contextual Targeting for Digital Video

July

7-9: SendtoNews Joins the IRIS.TV Contextual Video Marketplace

• MediaPost - SendtoNews Joins the IRIS.TV Contextual Video Marketplace
• MarTech Series - SendtoNews Joins the IRIS.TV Contextual Video Marketplace
• Press Release - SendtoNews Joins the IRIS.TV Contextual Video Marketplace

7-8: GumGum Joins the IRIS.TV Contextual Video Marketplace

• MediaPost - GumGum And IRIS.TV Intro Video Image Recognition In Contextual Targeting To Protect Brands
• GumGum - How GumGum’s Partnership with IRIS.TV Will Disrupt the Video Advertising Status Quo
• Press Release - GumGum and IRIS.TV Introduce Contextual Targeting Solution with Image Recognition for Video

June

6-24: Videonuze: Interview with Field Garthwaite, CEO & Co-founder, IRIS.TV

6-23: Bill Swanson Joins IRIS.TV as EMEA Strategy Lead

• Video Ad News - Buyers Have Been Less Sceptical Towards AVOD Startups During Lockdown
• BDaily News - The Week's London Appointments
• Press Release - Bill Swanson Joins IRIS.TV as EMEA Strategy Lead

6-9: Press Release - CTV Publisher Vuuzle TV Joins the IRIS.TV Contextual Video Marketplace

May

5-20: Press Release - Michael Kahn joins IRIS.TV as Head of Brand & Agency Channel Strategy

5-4: EX.CO Joins the IRIS.TV Contextual Video Marketplace

• [AI]uthority - EX.CO Joins the IRIS.TV Contextual Video Marketplace
• Press Release - EX.CO Joins IRIS.TV’s Contextual Video Marketplace

March

3-12: EX.CO Joins the IRIS.TV Contextual Video Marketplace

• [AI]thority - IRIS.TV Integrates SpringServe Into Its Contextual Video Marketplace To Activate Context And Brand-Safety Data
• Press Release - IRIS.TV Integrates SpringServe Into Its Contextual Video Marketplace to Activate Context and Brand-Safety Data

3-9: Press Release - Spectrum Media Services Joins the IRIS.TV Contextual Video Marketplace

3-5: Comscore Joins the IRIS.TV Contextual Video Marketplace

• AdWeek - IRIS.TV Grows Its Contextual Video Marketplace for a Post-Cookie World
• Press Release - Comscore and IRIS.TV Introduce Contextual Targeting for Connected TV and Video Advertising

2019

December

12-17: Oracle Data Cloud Joins the IRIS.TV Contextual Video Marketplace

• Broadcasting + Cable - IRIS.TV Contextual System Quickly Gaining Adoption
• Advance Television - IRIS.TV Introduces Oracle Data Cloud
• Press Release - IRIS.TV Introduces Oracle Data Cloud into its Contextual Ad Targeting for Video Solution