TAIV is IRIS-enabled™: Unlocking Scene-Level Live Sports in CTV Out-of-Home
Sep 29, 2025 | Contextual Video, | Featured, | Partner, | Contextual Targeting, | CTV advertising | 0 |
Advertisers Can Now Target Live Sports at the Scene-Level through Viant DSP We’re excited to announce that TAIV, the leading Connected TV Out-of-Home (CTV OOH) publisher, is now IRIS-enabled™. For the first time, advertisers can target ads at the.
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