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Category: Contextual targeting

Basis Technologies Integrates with IRIS.TV for Contextual Targeting on Programmatic CTV Advertising

Posted by Team IRIS.TV | Mar 06, 2025 | Contextual Video, Featured, Announcements, Partner | 0 |

VIANT TECHNOLOGY ANNOUNCES ACQUISITION OF IRIS.TV

VIANT TECHNOLOGY ANNOUNCES ACQUISITION OF IRIS.TV

Nov 13, 2024 | Featured, | Announcements, | Partner, | Contextual Targeting | 0 |

IRVINE, Calif., November 12, 2024 — Viant Technology Inc. (NASDAQ: DSP), a leader in AI-powered programmatic advertising, today announced it acquired IRIS.TV, a global content data platform built for CTV. Major content owners and platforms rely on.
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