IRIS.TV in the News

2021

May

5-5: Publica - VIDEO - Richie Hyden talks about the role context in CTV advertising

5-5: Beet TV - VIDEO - Mike Baker On CTV’s Opportunities For Improvement

April

4-22: ReThink Technology Research - IRIS.TV joins data dots as CTV fails to keep up with the times

4-8: Beet TV - VIDEO - IRIS.TV Nails $18 Million Round led by Intel Capital

4-7: Wall Street Journal - Intel Backs Video Data Firm Offering an Ad-Targeting Alternative to Cookies

March

3-9: AIThority - Silverbullet’s Context Outcome Engine, 4D, Integrates With IRIS.TV To Help Marketers Scale Brand Safe Messaging In a Cookieless Environment

3-9: Exchange Wire - Silverbullet’s Context Outcome Engine, 4D, Integrates with IRIS.TV to Help Marketers Scale Brand Safe Messaging in a Cookieless Environment

January

1-13: Next TV - MediaMath Integrates Iris_ID for Pre-Bid CTV Contextual Targeting

1-13: Press Release - MediaMath as the First DSP to Utilize the IRIS_ID for Pre-bid Contextual Targeting on CTV and OLV

2020

December

12-23: AdExchanger - Contextual Video Marketplace IRIS.TV Throws In With The Unified ID 2.0 Initiative

12-23: Press Release - IRIS.TV Joins the Unified ID 2.0 Initiative as Advertisers Seek Brand-Safe, Video-Level Contextual Targeting for Online Video and Connected TV

12-11: New Digital Age - Paul Gubbins: A look back at the UK CTV market over the last 12 months

12-10: The Drum - If 2020 was the year of CTV, 2021 will be the year of CTV advertising

12-8: Crackle Joins the IRIS.TV Contextual Video Marketplace

12-8: Thought Leadership by Field Garthwaite, CEO & Co-Founder


November

11-20: Zefr Joins the IRIS.TV Contextual Video Marketplace


October

10-28: Thought Leadership by Field Garthwaite, CEO & Co-Founder

10-15: Press Release - Granite Media Joins the IRIS.TV Contextual Video Marketplace


September

9-28: Jungo TV Joins the IRIS.TV Contextual Video Marketplace

9-28: SpotX - IRIS.TV Explains the Rising Importance of Contextual Targeting for Digital Video


July

7-9: SendtoNews Joins the IRIS.TV Contextual Video Marketplace

7-8: GumGum Joins the IRIS.TV Contextual Video Marketplace


June

6-24: Videonuze: Interview with Field Garthwaite, CEO & Co-founder, IRIS.TV

6-23: Bill Swanson Joins IRIS.TV as EMEA Strategy Lead

6-9: Press Release - CTV Publisher Vuuzle TV Joins the IRIS.TV Contextual Video Marketplace


May

5-20: Press Release - Michael Kahn joins IRIS.TV as Head of Brand & Agency Channel Strategy

5-4: EX.CO Joins the IRIS.TV Contextual Video Marketplace


March

3-12: EX.CO Joins the IRIS.TV Contextual Video Marketplace

3-9: Press Release - Spectrum Media Services Joins the IRIS.TV Contextual Video Marketplace

3-5: Comscore Joins the IRIS.TV Contextual Video Marketplace


2019

December

12-17: Oracle Data Cloud Joins the IRIS.TV Contextual Video Marketplace