Author: Field Garthwaite

TV Rev: What Really is First-Party Data

The following excerpt is from CEO & Co-Founder, Field Garthwaite's column in TV Rev's Thought Leader Circle.
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As YouTube Advertisers Experience Diminishing Returns, Video-Level Data Helps To Regain Ground on Other Platforms

The following is an excerpt from a column by IRIS.TV CEO & Co-Founder Field Garthwaite, published in TV Rev. Read the full piece here. "Between new streaming services, massive increases in CTV ad spending, and growing investments from major tech.
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We’re Building a Category Leader

Why We Raised an $18 Million Series B by IRIS.TV Co-Founders Field Garthwaite & Richie Hyden Today we're excited to announce that IRIS.TV has raised $18M of Series B equity funding. This capital will enable us to achieve our mission to connect and.
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Adding Fuel to the Fire - What CTV Needs To Power Continued Growth

The following is an excerpt from CEO & Co-founder Field Garthwaite's column in Forbes Technology Council. Read full article in Forbes.
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AW360: Solving The Social Dilemma - Building Ethical A.I.

The following is an excerpt from a column written by IRIS.TV Co-Founder and CEO Field Garthwaite and appeared in AW360 on Wednesday, October 28, 2020. Click here to read the full column
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Update: Connected TV (CTV) and Premium Online Video are #1 in ROAS

I am writing to share previously unreleased data on the trends across Connected TV (CTV) and Premium Online Video along with an update on IRIS.TV's marketplace growth driven by demand for contextual and brand-safe CTV targeting.
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IRIS.TV on the Economics of Machine-Drive Media

Last week, I spoke on NYC Media Lab’s “The Economics of Machine-Driven Media” panel. Along with Shutterstock’s Ben Pfeifer and the Weather Company’s Margaret Chung, we talked about how data is changing the way media is produced, distributed and.
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