Case Study: How Rodale is Leveraging A.I. to Maximize User Engagement on their Owned & Operated Sites
Interview with Christian O’Toole, Director of Custom Content for Rodale At In-Focus 2017, an industry thought leadership event about applications of artificial intelligence for broadcasters, publishers, and brands, Christian O’Toole, Director of.
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IRIS.TV Insights: Making the Holiday Season Work for Your Video Business
Published in MartTech Series on December 4, 2017
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IRIS.TV on the Economics of Machine-Drive Media
Last week, I spoke on NYC Media Lab’s “The Economics of Machine-Driven Media” panel. Along with Shutterstock’s Ben Pfeifer and the Weather Company’s Margaret Chung, we talked about how data is changing the way media is produced, distributed and.
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A Publisher’s Guide to the Best Video Taxonomy
A well-tailored taxonomy is the foundation of any successful publisher’s video strategy. If metadata is the lifeblood of content discovery, taxonomy is the circulatory system. A taxonomy’s configuration of categories and subcategories provides.
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