Four steps to retaining acquired audiences on owned and operated sites
Publishers use many tools and techniques to drive new audiences to their owned and operated sites, including content recommendation services like Outbrain, Taboola, and Zergnet among others. The challenge is keeping users engaged once they land on.
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Top video metrics and how to take action from them
When it comes to measuring the success of your video business, each team within your organization will measure performance based on different metrics. Product teams will look at user experience, Editorial will pay attention to content performance,.
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Video Programming Rules: When Overriding the Machine is the Right Play
In our previous post, Top 5 Ways Publishers Can Improve Video Lift, we likened video programming to the data-driven strategies promoted in the book and film Moneyball. In baseball when it comes to increasing your probability of scoring runs, the.
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IRIS.TV Insights: Black Friday Deals! Video Programming Strategies to Maximize On-Site Revenue
Black Friday is just around the corner and it will be a great opportunity for publishers to maximize revenue as we kick off the holiday season. The following article reviews use cases for how our clients are managing their campaigns to capture the.
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