Context Is Rebooted For CTV: the IRIS-enabled Ecosystem Explained
Co-founder and COO Richie Hyden sits down with Zach Rodgers at Beet Retreat to explain how the IRIS-enabled ecosystem is helping media buyers shift TV dollars to CTV through innovations in contextual targeting. See the original interview at Beet.TV.
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IRIS.TV Announces New US Partnership with GroupM’s Finecast to Incorporate Video-Level Data into All Premium Video and Connected TV Ad Buys
The new agreement will provide contextual and brand-safe targeting for all Finecast US clients through IRIS-enabled™ supply partners
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VideoByte and IRIS.TV Partner to Bring Enhanced Contextual Enablement to CTV
VideoByte customers are now the first directly IRIS-enabled™ users for video-level contextual targeting LOS ANGELES, Nov. 16, 2021 – IRIS.TV, the leading video data platform, and VideoByte, the leading provider of global best-in-class Connected TV.
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Beet Retreat Peek: Brands Seek Greater Transparency for CTV Ads
CEO and Co-Founder Field Garthwaite sits down with Andy Plesser to discuss how IRIS.TV enables brands to confidently advertise in CTV with contextual targeting at the video and ad pod-level.
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Meet us at ATS London 2021 - Reframing the Future of Marketing and Advertising
We're headed to VeloPark for ATS London 2021 - Reframing the Future of Marketing and Advertising! Meet us at ATS and see our EMEA Strategy Lead, Bill Swanson, on the panel "Data-Driven TV Part 2: It's all about Execution" on November 4.
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IRIS.TV Selects SpringServe as First Ad Server to Deliver Contextual Data for Connected TV
Integration delivers enhanced transparency for advertisers and value for publishers Los Angeles -- September 23, 2021 -- IRIS.TV, the leading video data platform, and Magnite’s SpringServe, the leading independent ad serving platform for.
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Video: IRIS.TV Enables Amagi’s Contextual CTV On Road To The Buy Side
The following is an excerpt from Robert Steven's article on Beet.TV. The ads seen on streaming connected TV channels could be about to get smarter, following a deal between IRIS.TV and Amagi.
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IRIS.TV Partners with Amagi to Provide Seamless Onboarding of Video Data for Contextual Targeting Across CTV
The new agreement will activate all video inventory from participating publishers on Amagi platform for distribution, unlocking premium CTV content on a global scale IRIS.TV, the leading video data platform, and Amagi, a global leader in cloud-based.
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Logiq Partners with IRIS.TV to Provide Video-Level Data to E-Commerce Marketers
Partnership Provides Video-Level Data to E-Commerce Marketers and Improve Video Campaign Performance New York, NY – September 8, 2021 – Logiq, Inc. (NEO: LGIQ) (OTCQX: LGIQ), a global provider of award-winning e-commerce and fintech solutions, has.
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Podcast: eMarketer - Bringing content signals to video ad impressions
eMarketer · The Ad Platform: Bringing Content Signals to Video Ad Impressions | Jul 28, 2021
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