Author: Rohan Castelino

Press Release: Spectrum Media Services Joins IRIS.TV's Contextual Video Marketplace

New York, March 9, 2020 – Spectrum Media Services, a leader in cookieless contextual targeting, is joining the IRIS.TV Contextual Video Marketplace to enable its unique topic-level scoring data for video across all platforms and devices. This.
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Press: Comscore and IRIS.TV Introduce Contextual Targeting for Connected TV and Video Advertising

IRIS.TV’S CONTEXTUAL VIDEO MARKETPLACE NOW LEVERAGES COMSCORE’S LEADING BRAND SAFETY AND CONTEXTUAL SEGMENTS TO DELIVER PRIVACY-FOCUSED, RELEVANT, AND BRAND-SAFE VIDEO ADVERTISING
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IRIS.TV in the News

2021 May 5-5: Publica - VIDEO - Richie Hyden talks about the role context in CTV advertising 5-5: Beet TV - VIDEO - Mike Baker On CTV’s Opportunities For Improvement April 4-22: ReThink Technology Research - IRIS.TV joins data dots as CTV fails to.
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How IRIS.TV's Contextual Targeting and Oracle Data Cloud are Working Together

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IRIS.TV Introduces Oracle Data Cloud into its Contextual Ad Targeting for Video Solution

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Tackle NFL Season with These Video Programming Tips

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Cannes Lions: Bringing Together Relevant Ad and Content Experiences for Video

 
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IRIS.TV integrates Microsoft Video Indexer for Video Recognition

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Introducing the IRIS.TV Contextual Video Marketplace

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Video Programming Rules: When Overriding the Machine is the Right Play

In our previous post, Top 5 Ways Publishers Can Improve Video Lift, we likened video programming to the data-driven strategies promoted in the book and film Moneyball.  In baseball when it comes to increasing your probability of scoring runs, the.
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