Introducing the IRIS ID
A Global Unique Identifier for Every Video on Any Screen We are pleased to announce the introduction of the IRIS ID, a data solution to unify the video content and video advertising ecosystems for the first time.
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Product Update: IRIS Vision™ - Initial Asset Leaderboard
What is it? Initial Asset Leaderboard is an IRIS Vision™ dashboard that provides insights on the performance of the initial video view in a stream and its impact on engagement.
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EX.CO Joins IRIS.TV’s Contextual Video Marketplace
Publishers using EX.CO’s video solution, Channels, now provide marketers with contextually segmented and guaranteed brand-suitable ad inventory
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How Publishers are Driving Revenue During COVID-19
The impact that coronavirus and COVID-19 has had on media companies cannot be overstated. In the last couple months, News publishers in particular have experienced a unique challenge:
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Brand-Safety and Video Advertising During COVID-19
As the pandemic influences all aspects of daily life, should advertisers really blacklist all content that references coronavirus or COVID-19?
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Press Release: IRIS.TV Integrates SpringServe into its Contextual Video Marketplace
IRIS.TV, a video intelligence platform for broadcasters and publishers, today announced the integration of SpringServe into the IRIS.TV Contextual Video Marketplace. With this integration, SpringServe, the leading independent video ad serving.
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Press Release: Spectrum Media Services Joins IRIS.TV's Contextual Video Marketplace
New York, March 9, 2020 – Spectrum Media Services, a leader in cookieless contextual targeting, is joining the IRIS.TV Contextual Video Marketplace to enable its unique topic-level scoring data for video across all platforms and devices. This.
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Press: Comscore and IRIS.TV Introduce Contextual Targeting for Connected TV and Video Advertising
IRIS.TV’S CONTEXTUAL VIDEO MARKETPLACE NOW LEVERAGES COMSCORE’S LEADING BRAND SAFETY AND CONTEXTUAL SEGMENTS TO DELIVER PRIVACY-FOCUSED, RELEVANT, AND BRAND-SAFE VIDEO ADVERTISING
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IRIS.TV in the News
2021 May 5-5: Publica - VIDEO - Richie Hyden talks about the role context in CTV advertising 5-5: Beet TV - VIDEO - Mike Baker On CTV’s Opportunities For Improvement April 4-22: ReThink Technology Research - IRIS.TV joins data dots as CTV fails to.
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