Press: Comscore and IRIS.TV Introduce Contextual Targeting for Connected TV and Video Advertising
IRIS.TV’S CONTEXTUAL VIDEO MARKETPLACE NOW LEVERAGES COMSCORE’S LEADING BRAND SAFETY AND CONTEXTUAL SEGMENTS TO DELIVER PRIVACY-FOCUSED, RELEVANT, AND BRAND-SAFE VIDEO ADVERTISING
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IRIS.TV joins MediaMath to build a 100% accountable and addressable supply chain by the end of 2020
We are proud to announce our participation in SOURCE by MediaMath. Launched on October 2, SOURCE is a new ecosystem of 15 partners working together to bring a new supply chain that is pure, transparent and efficient for all. We are committed to.
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McKinsey & Company talks to IRIS.TV CEO About TV Personalization
In this video with McKinsey, IRIS.TV CEO & Co-Founder Field Garthwaite discusses how IRIS.TV’s video personalization and intelligence allow media companies to fully capture and standardize user consumption behavior to keep audiences engaged with.
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NAB Show 2019: IRIS.TV Co-Founder & CEO Speaking at IBM and Google
At NAB Show 2019 IRIS.TV CEO & Co-Founder Field Garthwaite will be speaking about how major media companies are leveraging artificial intelligence and data-driven strategies to engage users and drive revenue across their distribution.
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