Basis Technologies Integrates with IRIS.TV for Contextual Targeting on Programmatic CTV Advertising

Basis Connects Advertisers with Premium CTV Data Through IRIS.TV’s Content ID, the IRIS_ID Chicago, March 6, 2025 – Basis Technologies (https://basis.com) today announced an integration with IRIS.TV to enable contextual targeting for programmatic.

IRIS-enabled™ Contextual Segments Available in Magnite Clearline

Dec 19, 2024 | Announcements, | Partner | 0 |

IRIS-enabled™ Contextual Segments are now available in Magnite Clearline. Brands can seamlessly align their ads with the themes and moods of CTV content viewers are watching in real time.

Innovid & IRIS.TV Partner to Enable Actionable, Video-Level Contextual Measurement for CTV

Partnership Integrates IRIS_ID & Data Marketplace into Innovid’s Measurement Platform to Deliver Smarter, Privacy-First Campaigns for Advertisers NEW YORK – Dec. 18, 2024 – Innovid (NYSE:CTV), an independent software platform for the creation,.

VIANT TECHNOLOGY ANNOUNCES ACQUISITION OF IRIS.TV

IRVINE, Calif., November 12, 2024 — Viant Technology Inc. (NASDAQ: DSP), a leader in AI-powered programmatic advertising, today announced it acquired IRIS.TV, a global content data platform built for CTV. Major content owners and platforms rely on.

Wurl and IRIS.TV Partner to make BrandDiscovery’s Emotional Data Available for Programmatic Activation via the IRIS_ID

Wurl recently announced BrandDiscovery, a GenAI-based CTV advertising solution that enables advertisers to align their ads with content in real-time. The announcement bolsters the momentum behind contextual targeting for CTV and provides powerful.

IRIS.TV Announces Nancy Neumann-Grey's Promotion to Senior Vice President of Business Development

Mar 07, 2024 | Announcements | 0 |

Industry Veteran Takes the Helm in Expanding Global Data Ad Platform Partnerships in Ad-supported Streaming Market IRIS.TV, the leading content data platform, announced today the promotion of Nancy Neumann-Grey to the position of Senior Vice.

Beachfront Introduces Self-Serve Select Platform to Bring Connected TV (CTV) Private Marketplace (PMP) Curation to the Supply-Side

An Extension Of Beachfront’s Premium CTV and Video Marketplace, Select Platform Launches With A Number of Clients, including Strategus, Audigent, and IRIS.TV

IRIS.TV Partners with Equativ for Full-Stack Integrations

Leading content data platform joins forces with ad tech innovator to shape the post-cookie video and CTV future: providing better insight-powered contextual ad targeting. London, New York & Paris 30 October 2023 — Equativ, the global leading.

Product Update: Oracle Advertising’s Video-level Contextual Intelligence and Brand Suitability Segments Available for Pre-bid Targeting

We’re excited to announce that CTV buyers can access Oracle Advertising’s video-level contextual and brand-suitability data for pre-bid targeting on The Trade Desk.

Xumo is IRIS-enabled™

We’re excited to announce the addition of Xumo to our partner ecosystem. Xumo’s catalog of ad-supported programming is now IRIS-enabled™, enabling agencies and brands to target contextually relevant and brand-suitable video inventory across millions.

Category: Announcements

TUBI is IRIS-enabled™