Basis Technologies Integrates with IRIS.TV for Contextual Targeting on Programmatic CTV Advertising
Basis Connects Advertisers with Premium CTV Data Through IRIS.TV’s Content ID, the IRIS_ID Chicago, March XX, 2025 – Basis Technologies (https://basis.com) today announced an integration with IRIS.TV to enable contextual targeting for programmatic.
Read More
IRIS-enabled™ Contextual Segments Available in Magnite Clearline
IRIS-enabled™ Contextual Segments are now available in Magnite Clearline. Brands can seamlessly align their ads with the themes and moods of CTV content viewers are watching in real time.
Read More
Innovid & IRIS.TV Partner to Enable Actionable, Video-Level Contextual Measurement for CTV
Partnership Integrates IRIS_ID & Data Marketplace into Innovid’s Measurement Platform to Deliver Smarter, Privacy-First Campaigns for Advertisers NEW YORK – Dec. 18, 2024 – Innovid (NYSE:CTV), an independent software platform for the creation,.
Read More
VIANT TECHNOLOGY ANNOUNCES ACQUISITION OF IRIS.TV
IRVINE, Calif., November 12, 2024 — Viant Technology Inc. (NASDAQ: DSP), a leader in AI-powered programmatic advertising, today announced it acquired IRIS.TV, a global content data platform built for CTV. Major content owners and platforms rely on.
Read More
Wurl and IRIS.TV Partner to make BrandDiscovery’s Emotional Data Available for Programmatic Activation via the IRIS_ID
Wurl recently announced BrandDiscovery, a GenAI-based CTV advertising solution that enables advertisers to align their ads with content in real-time. The announcement bolsters the momentum behind contextual targeting for CTV and provides powerful.
Read More
IRIS.TV Announces Nancy Neumann-Grey's Promotion to Senior Vice President of Business Development
Industry Veteran Takes the Helm in Expanding Global Data Ad Platform Partnerships in Ad-supported Streaming Market IRIS.TV, the leading content data platform, announced today the promotion of Nancy Neumann-Grey to the position of Senior Vice.
Read More
Beachfront Introduces Self-Serve Select Platform to Bring Connected TV (CTV) Private Marketplace (PMP) Curation to the Supply-Side
An Extension Of Beachfront’s Premium CTV and Video Marketplace, Select Platform Launches With A Number of Clients, including Strategus, Audigent, and IRIS.TV
Read More
IRIS.TV Partners with Equativ for Full-Stack Integrations
Leading content data platform joins forces with ad tech innovator to shape the post-cookie video and CTV future: providing better insight-powered contextual ad targeting. London, New York & Paris 30 October 2023 — Equativ, the global leading.
Read More
Product Update: Oracle Advertising’s Video-level Contextual Intelligence and Brand Suitability Segments Available for Pre-bid Targeting
We’re excited to announce that CTV buyers can access Oracle Advertising’s video-level contextual and brand-suitability data for pre-bid targeting on The Trade Desk.
Read More
Xumo is IRIS-enabled™
We’re excited to announce the addition of Xumo to our partner ecosystem. Xumo’s catalog of ad-supported programming is now IRIS-enabled™, enabling agencies and brands to target contextually relevant and brand-suitable video inventory across millions.
Read More
