IRIS-enabled™ Contextual Segments Available in Magnite Clearline
IRIS-enabled™ Contextual Segments are now available in Magnite Clearline. Brands can seamlessly align their ads with the themes and moods of CTV content viewers are watching in real time.
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Innovid & IRIS.TV Partner to Enable Actionable, Video-Level Contextual Measurement for CTV
Partnership Integrates IRIS_ID & Data Marketplace into Innovid’s Measurement Platform to Deliver Smarter, Privacy-First Campaigns for Advertisers NEW YORK – Dec. 18, 2024 – Innovid (NYSE:CTV), an independent software platform for the creation,.
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VIANT TECHNOLOGY ANNOUNCES ACQUISITION OF IRIS.TV
IRVINE, Calif., November 12, 2024 — Viant Technology Inc. (NASDAQ: DSP), a leader in AI-powered programmatic advertising, today announced it acquired IRIS.TV, a global content data platform built for CTV. Major content owners and platforms rely on.
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Wurl and IRIS.TV Partner to make BrandDiscovery’s Emotional Data Available for Programmatic Activation via the IRIS_ID
Wurl recently announced BrandDiscovery, a GenAI-based CTV advertising solution that enables advertisers to align their ads with content in real-time. The announcement bolsters the momentum behind contextual targeting for CTV and provides powerful.
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IRIS.TV Announces Nancy Neumann-Grey's Promotion to Senior Vice President of Business Development
Industry Veteran Takes the Helm in Expanding Global Data Ad Platform Partnerships in Ad-supported Streaming Market IRIS.TV, the leading content data platform, announced today the promotion of Nancy Neumann-Grey to the position of Senior Vice.
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Beachfront Introduces Self-Serve Select Platform to Bring Connected TV (CTV) Private Marketplace (PMP) Curation to the Supply-Side
An Extension Of Beachfront’s Premium CTV and Video Marketplace, Select Platform Launches With A Number of Clients, including Strategus, Audigent, and IRIS.TV
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IRIS.TV Partners with Equativ for Full-Stack Integrations
Leading content data platform joins forces with ad tech innovator to shape the post-cookie video and CTV future: providing better insight-powered contextual ad targeting. London, New York & Paris 30 October 2023 — Equativ, the global leading.
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Product Update: Oracle Advertising’s Video-level Contextual Intelligence and Brand Suitability Segments Available for Pre-bid Targeting
We’re excited to announce that CTV buyers can access Oracle Advertising’s video-level contextual and brand-suitability data for pre-bid targeting on The Trade Desk.
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Xumo is IRIS-enabled™
We’re excited to announce the addition of Xumo to our partner ecosystem. Xumo’s catalog of ad-supported programming is now IRIS-enabled™, enabling agencies and brands to target contextually relevant and brand-suitable video inventory across millions.
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LG Ad Solutions is IRIS-enabled™
We’re excited to announce our partnership with LG Ad Solutions as an IRIS-enabled™ supply partner. Agencies and brands who ask for IRIS-enabled™ supply will now be able to easily activate with LG Ad Solutions for unparalleled contextual transparency.
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