Introducing our New Brand Identity
Today, we are excited to announce the launch of IRIS.TV’s new brand identity and corporate site. We’re proud to introduce you to our new branding that reflects our evolution to the company we are today.
Read More
IRIS.TV Partners with EIDR to Unify Data for Simplified Sell-Side Workflows
The agreement will allow premium content owners to more cohesively leverage and monetize their content libraries Los Angeles -- February 24, 2022 -- IRIS.TV, the leading video data platform, today announced a partnership with the Entertainment.
Read More
November 2021: Top Contextual Video Segments
Explore top contextual segments for November and download our free guide to learn more about video-level context for CTV and online video.
Read More
Target Q1 Seasonal Content at the Video Level with IRIS-enabled™ Private Marketplaces
Go beyond app, channel, genre, or page-level text descriptions to target Q1'22 tentpole moments at the video level. Align your brand to the biggest sporting events, award shows, and cultural moments of the year with IRIS-enabled™ PMPs for CTV and.
Read More
October 2021: Top Contextual Video Segments
From foodies to sports fans, reach people watching specific content with IRIS-enabled™ video. We’ve processed billions of video ad requests to identify top audience interests by contextual category. Powered by normalized contextual data from premium.
Read More
September 2021: Top Contextual Video Segments
Find and connect with millions of potential customers by targeting their interests. We’ve analyzed IRIS-enabled™ video ad requests to identify top audience interests by contextual category. With contextual-aligned video, verified by your data.
Read More
Three ways brands can benefit from CTV fragmentation
CTV fragmentation has long been a source of frustration for media buyers. But does it have to be?
Read More
IRIS.TV Selects SpringServe as First Ad Server to Deliver Contextual Data for Connected TV
Integration delivers enhanced transparency for advertisers and value for publishers Los Angeles -- September 23, 2021 -- IRIS.TV, the leading video data platform, and Magnite’s SpringServe, the leading independent ad serving platform for.
Read More
Video: IRIS.TV Enables Amagi’s Contextual CTV On Road To The Buy Side
The following is an excerpt from Robert Steven's article on Beet.TV. The ads seen on streaming connected TV channels could be about to get smarter, following a deal between IRIS.TV and Amagi.
Read More
IRIS.TV Partners with Amagi to Provide Seamless Onboarding of Video Data for Contextual Targeting Across CTV
The new agreement will activate all video inventory from participating publishers on Amagi platform for distribution, unlocking premium CTV content on a global scale IRIS.TV, the leading video data platform, and Amagi, a global leader in cloud-based.
Read More
