Future Today is IRIS-enabled™

Advertisers can now contextually target leading streaming channels such as Fawesome, HappyKids and iFood.tv at the video level We’re excited to announce our partnership with Future Today, a pioneer in ad-supported streaming, to support their.

VIZIO ADS IS IRIS-ENABLED™

We’re excited to announce our partnership with VIZIO Ads in support of delivering the highest-quality ad experiences in the market. As an IRIS-enabled™ supply partner, VIZIO Ads is capable of providing advertisers with unparalleled transparency at.

IRIS.TV Video Data Platform Overview

Learn more about IRIS.TV and how our data platform is making video-level content data accessible, actionable, and useful for the entire advertising ecosystem.

IRIS.TV and Xandr Partner to Enable Video-Level Contextual Advertising

We are excited to announce that IRIS-enabled™ OTT, FAST, and Streaming publishers can now access contextual and brand suitability data from IRIS.TV’s data partners inside Xandr Monetize SSP and Curate for private marketplaces and directly-sold.

IAB Tech Lab OpenRTB Community Extension: Extended Content Identifiers

A Framework for Video Data Connectivity The advertising ecosystem is going through a period of unprecedented growth and rapid innovation. With the decline in linear television viewing, the rise of connected TV (CTV) viewing, and the looming privacy.

IRIS.TV joins Amazon Publisher Services Connections Marketplace

We’re excited to announce that IRIS-enabled™ streaming, FAST, and CTV publishers can now utilize our integration with Amazon Publisher Services (APS) Connections Marketplace to drive revenue from contextual advertising. APS customers can now use.

The Marketer's Guide to Contextual Video

For marketers, contextual targeting is a critical post-cookies solution. But when it comes to delivering relevant ads in a changing advertising landscape, discussions of this method are often limited to text-based contextual signals, meaning that.

White Paper: The IRIS_ID - Making CTV More Transparent for Buyers and Sellers

The advertising ecosystem is going through a period of unprecedented growth and rapid innovation. With the decline in linear television viewing, the rise of connected TV (CTV) viewing, and the looming privacy regulations around user data, many in.

IRIS.TV Announces Partnership with Publica to Integrate Video-Level Contextual Data in Leading CTV Ad Server

New partnership allows publishers to use IRIS-enabled video-level data to target direct deals from the ad server for the first time

Introducing our New Brand Identity

Mar 24, 2022 | Featured | 0 |

Today, we are excited to announce the launch of IRIS.TV’s new brand identity and corporate site. We’re proud to introduce you to our new branding that reflects our evolution to the company we are today.

Category: Featured

TUBI is IRIS-enabled™