IAB Tech Lab OpenRTB Community Extension: Extended Content Identifiers
A Framework for Video Data Connectivity The advertising ecosystem is going through a period of unprecedented growth and rapid innovation. With the decline in linear television viewing, the rise of connected TV (CTV) viewing, and the looming privacy.
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IRIS.TV joins Amazon Publisher Services Connections Marketplace
We’re excited to announce that IRIS-enabled™ streaming, FAST, and CTV publishers can now utilize our integration with Amazon Publisher Services (APS) Connections Marketplace to drive revenue from contextual advertising. APS customers can now use.
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The Marketer's Guide to Contextual Video
For marketers, contextual targeting is a critical post-cookies solution. But when it comes to delivering relevant ads in a changing advertising landscape, discussions of this method are often limited to text-based contextual signals, meaning that.
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White Paper: The IRIS_ID - Making CTV More Transparent for Buyers and Sellers
The advertising ecosystem is going through a period of unprecedented growth and rapid innovation. With the decline in linear television viewing, the rise of connected TV (CTV) viewing, and the looming privacy regulations around user data, many in.
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IRIS.TV Announces Partnership with Publica to Integrate Video-Level Contextual Data in Leading CTV Ad Server
New partnership allows publishers to use IRIS-enabled video-level data to target direct deals from the ad server for the first time
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Introducing our New Brand Identity
Today, we are excited to announce the launch of IRIS.TV’s new brand identity and corporate site. We’re proud to introduce you to our new branding that reflects our evolution to the company we are today.
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IRIS.TV Partners with EIDR to Unify Data for Simplified Sell-Side Workflows
The agreement will allow premium content owners to more cohesively leverage and monetize their content libraries Los Angeles -- February 24, 2022 -- IRIS.TV, the leading video data platform, today announced a partnership with the Entertainment.
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November 2021: Top Contextual Video Segments
Explore top contextual segments for November and download our free guide to learn more about video-level context for CTV and online video.
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Target Q1 Seasonal Content at the Video Level with IRIS-enabled™ Private Marketplaces
Go beyond app, channel, genre, or page-level text descriptions to target Q1'22 tentpole moments at the video level. Align your brand to the biggest sporting events, award shows, and cultural moments of the year with IRIS-enabled™ PMPs for CTV and.
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October 2021: Top Contextual Video Segments
From foodies to sports fans, reach people watching specific content with IRIS-enabled™ video. We’ve processed billions of video ad requests to identify top audience interests by contextual category. Powered by normalized contextual data from premium.
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