Category: Featured

Zefr Joins the IRIS.TV Contextual Video Marketplace

Zefr, the leader in contextual data for brand safety and suitability in video, will apply its patented human-in-the-loop approach to premium OLV and CTV inventory enabled by the IRIS.TV’s Contextual Video Marketplace
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CTV Unleashed: Why Marketers are Embracing Context...Again

The impact of COVID-19 and quarantine has accelerated the surge in connected TV (CTV) viewership. Marketers are already dealing with the headwinds related to privacy regulations, the death of third-party cookies, IDFA, and brand-safety, when it.
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Introducing the IRIS.TV ContentID

A Global Unique Identifier for Every Video on Any Screen IRIS.TV is a privacy-first video intelligence platform for maximizing the value of video across all screens. Today we are pleased to announce the introduction of the IRIS.TV ContentID, a data.
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Introducing the IRIS.TV Contextual Video Marketplace

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