November 2021: Top Contextual Video Segments

Dec 16, 2021 | Contextual Video, | Featured | 0 |

Explore top contextual segments for November and download our free guide to learn more about video-level context for CTV and online video.

Podcast: AW360 - IRIS.TV Brings Content-Level Transparency to CTV Advertising

Dec 13, 2021 | Contextual Video, | Video | 0 |

On this episode of the AW360 podcast we’re speaking with Field Garthwaite, Co-Founder and CEO of IRIS TV. IRIS TV is in the business of making television advertising, specifically connected television advertising better, more transparent, and.

Target Q1 Seasonal Content at the Video Level with IRIS-enabled™ Private Marketplaces

Dec 10, 2021 | Contextual Video, | Featured | 0 |

Go beyond app, channel, genre, or page-level text descriptions to target Q1'22 tentpole moments at the video level. Align your brand to the biggest sporting events, award shows, and cultural moments of the year with IRIS-enabled™ PMPs for CTV and.

IRIS.TV and Origin Partner to Bring Contextual Targeting to Native CTV

Dec 09, 2021 | Announcements, | Partner | 0 |

IRIS.TV and Origin are partnering to bring the power of contextual targeting to CTV advertising. Origin’s first-to-market native content solutions combined with our contextual data solutions enable advertisers to reach and engage viewers in the.

Context Is Rebooted For CTV: the IRIS-enabled Ecosystem Explained

Co-founder and COO Richie Hyden sits down with Zach Rodgers at Beet Retreat to explain how the IRIS-enabled ecosystem is helping media buyers shift TV dollars to CTV through innovations in contextual targeting. See the original interview at Beet.TV.