TUBI is IRIS-enabled™
Posted by Team IRIS.TV | Oct 02, 2025 | Contextual Video, Featured, Partner, Press References, Contextual Targeting | 0 |
IRIS.TV and GroupM Partner to Unlock Video-Level Data for CTV and Online Video
GroupM will leverage the IRIS_ID to Target Contextual and Brand Suitability Data in Streaming Video NEW YORK, August 3, 2023 – IRIS.TV, the leading content data platform, has partnered with GroupM, WPP’s media investment group, to leverage the.
Read More
.png?width=500&name=IRIS-enabled%20x%20LG%20Ads%20(1).png)
LG Ad Solutions is IRIS-enabled™
We’re excited to announce our partnership with LG Ad Solutions as an IRIS-enabled™ supply partner. Agencies and brands who ask for IRIS-enabled™ supply will now be able to easily activate with LG Ad Solutions for unparalleled contextual transparency.
Read More
IRIS.TV Strengthens Leadership Team with Appointment of Chief Marketing Officer and Hires Vice President of Finance and Operations
Rohan Castelino Takes Helm as CMO and Jim Heinzen Assumes Role as VP of Finance and Operations at IRIS.TV, Enriching Marketing Excellence and Financial Efficiency NEW YORK, July 13, 2023 /PRNewswire/ -- IRIS.TV, the leading content data platform,.
Read More
Introducing the Industry's First Video-level Brand Suitability Measurement for CTV from IAS
Improve campaign effectiveness and grow your brand with multimedia classification We’re thrilled to announce our partnership with IAS to enable Total Media Quality for CTV Brand Safety and Suitability, the industry’s first video-level brand.
Read More
Future Today is IRIS-enabled™
Advertisers can now contextually target leading streaming channels such as Fawesome, HappyKids and iFood.tv at the video level We’re excited to announce our partnership with Future Today, a pioneer in ad-supported streaming, to support their.
Read More
.png?width=500&name=Instagram%20Landscape%201080x566%20(10).png)
VIZIO ADS IS IRIS-ENABLED™
We’re excited to announce our partnership with VIZIO Ads in support of delivering the highest-quality ad experiences in the market. As an IRIS-enabled™ supply partner, VIZIO Ads is capable of providing advertisers with unparalleled transparency at.
Read More
.gif?width=500&name=Untitled%20design%20(5).gif)
IRIS.TV Video Data Platform Overview
Learn more about IRIS.TV and how our data platform is making video-level content data accessible, actionable, and useful for the entire advertising ecosystem.
Read More
Case study: IRIS.TV and 4D help AXA Insurance Drive Brand Awareness
IRIS.TV and Silverbullet’s 4D Context Outcomes Engine drive brand awareness for one of the UK’s largest insurance brand through its advanced contextual video solution.
Read More
.png?width=500&name=Instagram%20Landscape%201080x566%20(4).png)
2022 IRIS-enabled™ Partnership Recap
As we approach the holiday season and look toward an exciting new year, we’re grateful for the partnerships and collaborations we’ve made across the streaming video ecosystem in 2022.
Read More
IRIS.TV and Xandr Partner to Enable Video-Level Contextual Advertising
We are excited to announce that IRIS-enabled™ OTT, FAST, and Streaming publishers can now access contextual and brand suitability data from IRIS.TV’s data partners inside Xandr Monetize SSP and Curate for private marketplaces and directly-sold.
Read More
