Introducing the Industry's First Video-level Brand Suitability Measurement for CTV from IAS
Improve campaign effectiveness and grow your brand with multimedia classification We’re thrilled to announce our partnership with IAS to enable Total Media Quality for CTV Brand Safety and Suitability, the industry’s first video-level brand.
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Future Today is IRIS-enabled™
Advertisers can now contextually target leading streaming channels such as Fawesome, HappyKids and iFood.tv at the video level We’re excited to announce our partnership with Future Today, a pioneer in ad-supported streaming, to support their.
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VIZIO ADS IS IRIS-ENABLED™
We’re excited to announce our partnership with VIZIO Ads in support of delivering the highest-quality ad experiences in the market. As an IRIS-enabled™ supply partner, VIZIO Ads is capable of providing advertisers with unparalleled transparency at.
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IRIS.TV Video Data Platform Overview
Learn more about IRIS.TV and how our data platform is making video-level content data accessible, actionable, and useful for the entire advertising ecosystem.
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Case study: IRIS.TV and 4D help AXA Insurance Drive Brand Awareness
IRIS.TV and Silverbullet’s 4D Context Outcomes Engine drive brand awareness for one of the UK’s largest insurance brand through its advanced contextual video solution.
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2022 IRIS-enabled™ Partnership Recap
As we approach the holiday season and look toward an exciting new year, we’re grateful for the partnerships and collaborations we’ve made across the streaming video ecosystem in 2022.
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IRIS.TV and Xandr Partner to Enable Video-Level Contextual Advertising
We are excited to announce that IRIS-enabled™ OTT, FAST, and Streaming publishers can now access contextual and brand suitability data from IRIS.TV’s data partners inside Xandr Monetize SSP and Curate for private marketplaces and directly-sold.
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Partnership: Yieldmo x IRIS.TV
Yieldmo and IRIS.TV Announce Smart Data Partnership to Drive Superior Advertising Outcomes Yieldmo and IRIS.TV will invest in new ways for buyers to extend contextual buying for video
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IAB Tech Lab OpenRTB Community Extension: Extended Content Identifiers
A Framework for Video Data Connectivity The advertising ecosystem is going through a period of unprecedented growth and rapid innovation. With the decline in linear television viewing, the rise of connected TV (CTV) viewing, and the looming privacy.
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Q4 '22 Seasonal and Top Segments - November
Explore our Q4 seasonal and top contextual segments for November for CTV and online video. By processing billions of video ad requests, we've broken down the biggest video-level contextual categories. Powered by normalized, video-level data from.
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