Case study: IRIS.TV and 4D help AXA Insurance Drive Brand Awareness
IRIS.TV and Silverbullet’s 4D Context Outcomes Engine drive brand awareness for one of the UK’s largest insurance brand through its advanced contextual video solution.
Read More
2022 IRIS-enabled™ Partnership Recap
As we approach the holiday season and look toward an exciting new year, we’re grateful for the partnerships and collaborations we’ve made across the streaming video ecosystem in 2022.
Read More
IRIS.TV and Xandr Partner to Enable Video-Level Contextual Advertising
We are excited to announce that IRIS-enabled™ OTT, FAST, and Streaming publishers can now access contextual and brand suitability data from IRIS.TV’s data partners inside Xandr Monetize SSP and Curate for private marketplaces and directly-sold.
Read More
Partnership: Yieldmo x IRIS.TV
Yieldmo and IRIS.TV Announce Smart Data Partnership to Drive Superior Advertising Outcomes Yieldmo and IRIS.TV will invest in new ways for buyers to extend contextual buying for video
Read More
IAB Tech Lab OpenRTB Community Extension: Extended Content Identifiers
A Framework for Video Data Connectivity The advertising ecosystem is going through a period of unprecedented growth and rapid innovation. With the decline in linear television viewing, the rise of connected TV (CTV) viewing, and the looming privacy.
Read More
Q4 '22 Seasonal and Top Segments - November
Explore our Q4 seasonal and top contextual segments for November for CTV and online video. By processing billions of video ad requests, we've broken down the biggest video-level contextual categories. Powered by normalized, video-level data from.
Read More
Presentation: IAB Tech Lab - Advanced Television: The Quest For Universal Addressability
IAB Tech Lab has been in deep review with the industry about the TV and video landscape in developing a strategy for addressing the challenges of Advanced Television for buyers and publishers of TV content. This event is an opportunity to learn.
Read More
SpringServe Expands Integration with IRIS.TV to Provide Publishers with Contextual Targeting for Direct Deals
We are excited to announce that IRIS-enabled™ streaming, FAST, and CTV publishers can now access contextual and brand safety data from IRIS.TV’s data partners inside Springserve’s ad serving management platform for direct deals.
Read More
IRIS.TV joins Amazon Publisher Services Connections Marketplace
We’re excited to announce that IRIS-enabled™ streaming, FAST, and CTV publishers can now utilize our integration with Amazon Publisher Services (APS) Connections Marketplace to drive revenue from contextual advertising. APS customers can now use.
Read More
