Context Is Rebooted For CTV: the IRIS-enabled Ecosystem Explained

Co-founder and COO Richie Hyden sits down with Zach Rodgers at Beet Retreat to explain how the IRIS-enabled ecosystem is helping media buyers shift TV dollars to CTV through innovations in contextual targeting. See the original interview at Beet.TV.

IRIS.TV Announces New US Partnership with GroupM’s Finecast to Incorporate Video-Level Data into All Premium Video and Connected TV Ad Buys

Nov 19, 2021 | Contextual Video, | Announcements | 0 |

The new agreement will provide contextual and brand-safe targeting for all Finecast US clients through IRIS-enabled™ supply partners

October 2021: Top Contextual Video Segments

Nov 16, 2021 | Contextual Video, | Featured | 0 |

From foodies to sports fans, reach people watching specific content with IRIS-enabled™ video. We’ve processed billions of video ad requests to identify top audience interests by contextual category. Powered by normalized contextual data from premium.

VideoByte and IRIS.TV Partner to Bring Enhanced Contextual Enablement to CTV

Nov 16, 2021 | Announcements, | Partner | 0 |

VideoByte customers are now the first directly IRIS-enabled™ users for video-level contextual targeting LOS ANGELES, Nov. 16, 2021 – IRIS.TV, the leading video data platform, and VideoByte, the leading provider of global best-in-class Connected TV.

Beet Retreat Peek: Brands Seek Greater Transparency for CTV Ads

Nov 09, 2021 | Video, | Announcements | 0 |

CEO and Co-Founder Field Garthwaite sits down with Andy Plesser to discuss how IRIS.TV enables brands to confidently advertise in CTV with contextual targeting at the video and ad pod-level.

TV Rev: What Really is First-Party Data

Oct 28, 2021 | Contextual Video | 0 |

The following excerpt is from CEO & Co-Founder, Field Garthwaite's column in TV Rev's Thought Leader Circle.

September 2021: Top Contextual Video Segments

Oct 28, 2021 | Contextual Video, | Featured | 0 |

Find and connect with millions of potential customers by targeting their interests. We’ve analyzed IRIS-enabled™ video ad requests to identify top audience interests by contextual category. With contextual-aligned video, verified by your data.

Meet us at ATS London 2021 - Reframing the Future of Marketing and Advertising

Oct 26, 2021 | Contextual Video | 0 |

We're headed to VeloPark for ATS London 2021 - Reframing the Future of Marketing and Advertising! Meet us at ATS and see our EMEA Strategy Lead, Bill Swanson, on the panel "Data-Driven TV Part 2: It's all about Execution" on November 4.