Beet Retreat Peek: Brands Seek Greater Transparency for CTV Ads
CEO and Co-Founder Field Garthwaite sits down with Andy Plesser to discuss how IRIS.TV enables brands to confidently advertise in CTV with contextual targeting at the video and ad pod-level.
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TV Rev: What Really is First-Party Data
The following excerpt is from CEO & Co-Founder, Field Garthwaite's column in TV Rev's Thought Leader Circle.
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September 2021: Top Contextual Video Segments
Find and connect with millions of potential customers by targeting their interests. We’ve analyzed IRIS-enabled™ video ad requests to identify top audience interests by contextual category. With contextual-aligned video, verified by your data.
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Meet us at ATS London 2021 - Reframing the Future of Marketing and Advertising
We're headed to VeloPark for ATS London 2021 - Reframing the Future of Marketing and Advertising! Meet us at ATS and see our EMEA Strategy Lead, Bill Swanson, on the panel "Data-Driven TV Part 2: It's all about Execution" on November 4.
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Context Data is First-Party Data
Is a narrow definition of first-party data limiting the potential of our post-cookie reality?
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Reticle Integrates with IRIS.TV
Reticle, the leader in Emotional AI for digital advertising, will integrate with IRIS.TV, offering video-level emotional analysis.
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Three ways brands can benefit from CTV fragmentation
CTV fragmentation has long been a source of frustration for media buyers. But does it have to be?
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IRIS.TV Selects SpringServe as First Ad Server to Deliver Contextual Data for Connected TV
Integration delivers enhanced transparency for advertisers and value for publishers Los Angeles -- September 23, 2021 -- IRIS.TV, the leading video data platform, and Magnite’s SpringServe, the leading independent ad serving platform for.
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Video: IRIS.TV Enables Amagi’s Contextual CTV On Road To The Buy Side
The following is an excerpt from Robert Steven's article on Beet.TV. The ads seen on streaming connected TV channels could be about to get smarter, following a deal between IRIS.TV and Amagi.
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As YouTube Advertisers Experience Diminishing Returns, Video-Level Data Helps To Regain Ground on Other Platforms
The following is an excerpt from a column by IRIS.TV CEO & Co-Founder Field Garthwaite, published in TV Rev. Read the full piece here. "Between new streaming services, massive increases in CTV ad spending, and growing investments from major tech.
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