IRIS.TV Powers Contextually Relevant CTV Ad Inventory for Plex
Plex becomes IRIS-enabled™ providing marketers with greater access to contextually relevant CTV inventory IRIS.TV, today announced it has partnered with Plex, the largest independent ad-supported video on demand and streaming media platform, to.
Read More
Podcast: Rethinking Brand Safety in Video with Better Context Transparency
IRIS.TV EMEA Strategy Lead, Bill Swanson, unpacks the state of brand safety and media post-2020 in The Bullet, a podcast from our partners at Silverbullet.
Read More
OTTera Integrates with IRIS.TV
OTTera becomes IRIS-enabled™ providing marketers with greater access to contextually relevant CTV inventory IRIS.TV, today announced the addition of OTTera, a leading white label OTT service, to the IRIS-enabledTM open video data ecosystem. With.
Read More
Podcast: eMarketer - Bringing content signals to video ad impressions
eMarketer · The Ad Platform: Bringing Content Signals to Video Ad Impressions | Jul 28, 2021
Read More
How Can Marketers Plan for the Future of CTV Advertising?
Top takeaways from the PubMatic Envision 2021 panel on CTV addressability
Read More
Garrett MacDonald Joins IRIS.TV as Chief Commercial Officer
MacDonald will lead company’s sales efforts through period of unprecedented growth
Read More
GumGum, SpotX, and IRIS.TV Come Together to Support COVID-19 Vaccine Awareness
GumGum, SpotX, and IRIS.TV Come Together to Support the Ad Council and COVID Collaborative’s Initiative to Boost COVID-19 Vaccine Education and Awareness Across the U.S. GumGum, a global technology and media company specializing in contextual.
Read More
IRIS.TV Partners with PubMatic
Expanding Contextual Targeting Footprint Across Premium Biddable CTV and Video Inventory The partnership provides media buyers with video-level targeting capabilities while addressing brand safety, fraud, and transparency concerns
Read More
The Future of TV is Audience Plus Content
While the recent announcement by Google to delay the deprecation of 3rd-party cookies may provide temporary relief to some, the tide has turned and there’s no going back. Consumers expect a privacy-first and relevant relationship with their media,.
Read More
Nancy Neumann Grey Joins IRIS.TV as Vice President of Business Development, Data Partnerships
Neumann Grey will continue to grow IRIS.TV’s key relationships with data partners
Read More
