IRIS.TV joins Amazon Publisher Services Connections Marketplace
We’re excited to announce that IRIS-enabled™ streaming, FAST, and CTV publishers can now utilize our integration with Amazon Publisher Services (APS) Connections Marketplace to drive revenue from contextual advertising. APS customers can now use.
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Silverpush Partners with IRIS.TV
Silverpush, the leading AI powered adtech solutions provider for brands and agencies, announced today its integration with IRIS.TV, the leading video data platform. Marketers will now be able to use Mirrors by Silverpush solutions to target.
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The Marketer's Guide to Contextual Video
For marketers, contextual targeting is a critical post-cookies solution. But when it comes to delivering relevant ads in a changing advertising landscape, discussions of this method are often limited to text-based contextual signals, meaning that.
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SpringServe Expands Relationship with IRIS.TV to Increase Value of Video-Level CTV Advertising Campaigns
Enables Publishers that Utilize SpringServe to Reach and Forecast at the Individual Video Level
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White Paper: The IRIS_ID - Making CTV More Transparent for Buyers and Sellers
The advertising ecosystem is going through a period of unprecedented growth and rapid innovation. With the decline in linear television viewing, the rise of connected TV (CTV) viewing, and the looming privacy regulations around user data, many in.
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IRIS.TV Announces Partnership with Publica to Integrate Video-Level Contextual Data in Leading CTV Ad Server
New partnership allows publishers to use IRIS-enabled video-level data to target direct deals from the ad server for the first time
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Advertising Week: Why Video-Level Data Is an Immediate Panacea for Privacy and Brand Safety Concerns
As Marketer Concerns Rise to the Fore, the Call for Better Contextual Targeting is Answered
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To elevate CTV's value, 2022 Upfront media buyers need video-level data
The 2022 Upfronts are fast approaching, but this year they’re coming in the midst of an accelerated shift of eyeballs and budgets from linear to CTV.
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What is video-level data and how does it help marketers?
What is video-level data? It has never been more important to understand video content. As of 2021, at least 80% of American households had at least one connected TV device.
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