Partnership: Yieldmo x IRIS.TV

Nov 08, 2022 | Contextual Video, | Announcements | 0 |

Yieldmo and IRIS.TV Announce Smart Data Partnership to Drive Superior Advertising Outcomes Yieldmo and IRIS.TV will invest in new ways for buyers to extend contextual buying for video

IAB Tech Lab OpenRTB Community Extension: Extended Content Identifiers

A Framework for Video Data Connectivity The advertising ecosystem is going through a period of unprecedented growth and rapid innovation. With the decline in linear television viewing, the rise of connected TV (CTV) viewing, and the looming privacy.

Q4 '22 Seasonal and Top Segments - November

Nov 07, 2022 | Research, | Top Segments | 0 |

Explore our Q4 seasonal and top contextual segments for November for CTV and online video. By processing billions of video ad requests, we've broken down the biggest video-level contextual categories. Powered by normalized, video-level data from.

Presentation: IAB Tech Lab - Advanced Television: The Quest For Universal Addressability

Oct 27, 2022 | Contextual Video, | Video Recommendations | 0 |

IAB Tech Lab has been in deep review with the industry about the TV and video landscape in developing a strategy for addressing the challenges of Advanced Television for buyers and publishers of TV content. This event is an opportunity to learn.

SpringServe Expands Integration with IRIS.TV to Provide Publishers with Contextual Targeting for Direct Deals

We are excited to announce that IRIS-enabled™ streaming, FAST, and CTV publishers can now access contextual and brand safety data from IRIS.TV’s data partners inside Springserve’s ad serving management platform for direct deals.

Case Study: How Real Estate Australia utilized IRIS.TV’s Adaptive Plugin to Supercharge their User Experience

Aug 20, 2022 | Case Studies | 0 |

IRIS.TV joins Amazon Publisher Services Connections Marketplace

We’re excited to announce that IRIS-enabled™ streaming, FAST, and CTV publishers can now utilize our integration with Amazon Publisher Services (APS) Connections Marketplace to drive revenue from contextual advertising. APS customers can now use.

Silverpush Partners with IRIS.TV

Aug 11, 2022 | Announcements, | Partner | 0 |

Silverpush, the leading AI powered adtech solutions provider for brands and agencies, announced today its integration with IRIS.TV, the leading video data platform. Marketers will now be able to use Mirrors by Silverpush solutions to target.

The Marketer's Guide to Contextual Video

For marketers, contextual targeting is a critical post-cookies solution. But when it comes to delivering relevant ads in a changing advertising landscape, discussions of this method are often limited to text-based contextual signals, meaning that.

SpringServe Expands Relationship with IRIS.TV to Increase Value of Video-Level CTV Advertising Campaigns

Enables Publishers that Utilize SpringServe to Reach and Forecast at the Individual Video Level

TUBI is IRIS-enabled™