Case Study: Carl’s Jr. and PMG Drive in Superior Lift for Visits, Sales, and ROAS.

Jun 12, 2024 | Case Studies, | Featured | 0 |

Digital advertising common sense states that "more user data is better." But when it comes to CTV, it’s not that simple - it’s hard to target the right people, and inventory is fragmented across apps and services.

Wurl and IRIS.TV Partner to make BrandDiscovery’s Emotional Data Available for Programmatic Activation via the IRIS_ID

Wurl recently announced BrandDiscovery, a GenAI-based CTV advertising solution that enables advertisers to align their ads with content in real-time. The announcement bolsters the momentum behind contextual targeting for CTV and provides powerful.

IRIS.TV Announces Nancy Neumann-Grey's Promotion to Senior Vice President of Business Development

Mar 07, 2024 | Announcements | 0 |

Industry Veteran Takes the Helm in Expanding Global Data Ad Platform Partnerships in Ad-supported Streaming Market IRIS.TV, the leading content data platform, announced today the promotion of Nancy Neumann-Grey to the position of Senior Vice.

Introducing the IRIS-enabled™ Contextual CTV Deal Library

Feb 27, 2024 | Contextual Video, | Featured | 0 |

We’re excited to announce the launch of our contextual CTV deal library, where advertisers can select from nearly a hundred curated video-level contextual PMPs and target millions of viewers watching relevant and brand-suitable shows and movies.

Beachfront Introduces Self-Serve Select Platform to Bring Connected TV (CTV) Private Marketplace (PMP) Curation to the Supply-Side

An Extension Of Beachfront’s Premium CTV and Video Marketplace, Select Platform Launches With A Number of Clients, including Strategus, Audigent, and IRIS.TV

IRIS.TV Partners with Equativ for Full-Stack Integrations

Leading content data platform joins forces with ad tech innovator to shape the post-cookie video and CTV future: providing better insight-powered contextual ad targeting. London, New York & Paris 30 October 2023 — Equativ, the global leading.

Research: Consumers Pay 4X More Attention to AI-enabled Contextually Targeted CTV Ads

Oct 26, 2023 | Featured, | Research | 0 |

Consumer Study Conducted by Alliance for Video-Level Contextual Advertising Found that Viewers Presented with Contextually Relevant Ads Have 300% Higher Brand Recall As a founding member of the Alliance for Video-level Contextual Advertising (AVCA),.

Product Update: Oracle Advertising’s Video-level Contextual Intelligence and Brand Suitability Segments Available for Pre-bid Targeting

We’re excited to announce that CTV buyers can access Oracle Advertising’s video-level contextual and brand-suitability data for pre-bid targeting on The Trade Desk.

Kargo Partners With IRIS.TV to enable Video-level Data For CTV and Video

Oct 10, 2023 | Contextual Video, | Featured | 0 |

Kargo is expanding CTV and video with a partnership with IRIS.TV to enrich its CTV and video offering with new contextual signals. Kargo will leverage universal content identifier, the IRIS_ID, into its expanding CTV and video suite of solutions.

Xumo is IRIS-enabled™

We’re excited to announce the addition of Xumo to our partner ecosystem. Xumo’s catalog of ad-supported programming is now IRIS-enabled™, enabling agencies and brands to target contextually relevant and brand-suitable video inventory across millions.

TUBI is IRIS-enabled™