Targeting in CTV: The New Data Paradigm
Targeting in CTV: The New Data Paradigm (31 minutes) Fewer ads. More relevance. A better viewer experience. Improved call-to-action and transparency. This is the potential of effectively using data to better target streaming TV viewers. What’s.
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Verizon Media - How to Increase OTT Monetization with Increased Engagement
IRIS.TV has partnered with Verizon Media, integrating our video personalization suite into their Media Platform. Verizon Media customers have access to the world leader in video recommendations and programming automation tools.
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Podcast: Venture Fuel - Brand Safe Video Intelligence
Brand Safe Video Intelligence - IRIS.TV Founder Field Garthwaite and Head of Brand Strategy Michael Kahn IRIS.TV CEO & Co-Founder Field Garthwaite and Head of Brand & Agency Channel Strategy Michael Kahn join the VentureFuel podcast with Fred.
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Fireside Chat: Ep 2 - Cookies, Context, and Future of Advertising
In this episode, MK sits down with Nick Rau, Co-founder of Vizu to discuss the retirement of cookies and its impact on privacy and targeted advertising.
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Michael Kahn: A Personal Statement
I (Michael Kahn aka MK) am thrilled to be joining IRIS.TV to lead Brand & Agency Channel Strategy, bringing their first-to-market video solution for a brand-safe, privacy-driven, post-cookie world to leading marketers globally.
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McKinsey & Company talks to IRIS.TV CEO About TV Personalization
In this video with McKinsey, IRIS.TV CEO & Co-Founder Field Garthwaite discusses how IRIS.TV’s video personalization and intelligence allow media companies to fully capture and standardize user consumption behavior to keep audiences engaged with.
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