Category: Video

Podcast: AW360 - IRIS.TV Brings Content-Level Transparency to CTV Advertising

On this episode of the AW360 podcast we’re speaking with Field Garthwaite, Co-Founder and CEO of IRIS TV. IRIS TV is in the business of making television advertising, specifically connected television advertising better, more transparent, and.
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Context Is Rebooted For CTV: the IRIS-enabled Ecosystem Explained

Co-founder and COO Richie Hyden sits down with Zach Rodgers at Beet Retreat to explain how the IRIS-enabled ecosystem is helping media buyers shift TV dollars to CTV through innovations in contextual targeting. See the original interview at Beet.TV. 
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Beet Retreat Peek: Brands Seek Greater Transparency for CTV Ads

CEO and Co-Founder Field Garthwaite sits down with Andy Plesser to discuss how IRIS.TV enables brands to confidently advertise in CTV with contextual targeting at the video and ad pod-level.
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Video: IRIS.TV Enables Amagi’s Contextual CTV On Road To The Buy Side

The following is an excerpt from Robert Steven's article on Beet.TV. The ads seen on streaming connected TV channels could be about to get smarter, following a deal between IRIS.TV and Amagi.
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Podcast: Rethinking Brand Safety in Video with Better Context Transparency

IRIS.TV EMEA Strategy Lead, Bill Swanson, unpacks the state of brand safety and media post-2020 in The Bullet, a podcast from our partners at Silverbullet.
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Podcast: eMarketer - Bringing content signals to video ad impressions

eMarketer · The Ad Platform: Bringing Content Signals to Video Ad Impressions | Jul 28, 2021
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How Can Marketers Plan for the Future of CTV Advertising?

Top takeaways from the PubMatic Envision 2021 panel on CTV addressability
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Essence + IRIS.TV: Targeting with Transparency in CTV

In this fireside chat from Digiday's Future of TV Forum, VP of US Media Partnerships Todd Goldberg speaks with Mike Fisher, VP Advanced TV & Audio at Essence, to talk about targeting with transparency in CTV. Mike oversees Essence’s Advanced TV.
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Targeting in CTV: The New Data Paradigm

Targeting in CTV: The New Data Paradigm (31 minutes) Fewer ads. More relevance. A better viewer experience. Improved call-to-action and transparency. This is the potential of effectively using data to better target streaming TV viewers. What’s.
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Verizon Media - How to Increase OTT Monetization with Increased Engagement

IRIS.TV has partnered with Verizon Media, integrating our video personalization suite into their Media Platform. Verizon Media customers have access to the world leader in video recommendations and programming automation tools.
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