Category: Video

Case Study: How USA Today Network Leveraged AI to Maximize Video Engagement During the Olympics

 
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McKinsey & Company talks to IRIS.TV CEO About TV Personalization

In this video with McKinsey, IRIS.TV CEO & Co-Founder Field Garthwaite discusses how IRIS.TV’s video personalization and intelligence allow media companies to fully capture and standardize user consumption behavior to keep audiences engaged with.
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Verizon Digital Media Services Cements Partnership with IRIS.TV

 
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Video Programming Playbook: Metadata Taxonomy

   
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Three Simple Ways to Grow Your Video Revenue with IRIS.TV

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Creating a Winning Video Strategy for Awards Season

  Last week 19.9 million viewers tuned in for the 2019 Grammy Awards, a slight increase from 2018’s historically low 19.8 million viewers. Even with lower TV ratings, there is always opportunity for publishers to capitalize on the several.
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Super Bowl Recap: How to Maximize Audience Retention around Tentpole Events

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IRIS.TV Insights: Black Friday Deals! Video Programming Strategies to Maximize On-Site Revenue

  Black Friday is just around the corner and it will be a great opportunity for publishers to maximize revenue as we kick off the holiday season. The following article reviews use cases for how our clients are managing their campaigns to capture the.
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IRIS.TV Insights: Quick Wins to Maximize Video Revenue Now!

 
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Interview: Video Personalization Shouldn’t be the Preserve of the Tech Giants

   
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