Case Study: How USA Today Network Leveraged AI to Maximize Video Engagement During the Olympics

May 13, 2019 | Case Studies, | Video | 0 |

McKinsey & Company talks to IRIS.TV CEO About TV Personalization

Apr 23, 2019 | Video, | Announcements | 0 |

In this video with McKinsey, IRIS.TV CEO & Co-Founder Field Garthwaite discusses how IRIS.TV’s video personalization and intelligence allow media companies to fully capture and standardize user consumption behavior to keep audiences engaged with.

Verizon Digital Media Services Cements Partnership with IRIS.TV

Apr 08, 2019 | Video, | Announcements | 0 |

Video Programming Playbook: Metadata Taxonomy

Mar 29, 2019 | Video, | Video Recommendations | 0 |

Three Simple Ways to Grow Your Video Revenue with IRIS.TV

Mar 07, 2019 | Video, | Video Recommendations | 0 |

Creating a Winning Video Strategy for Awards Season

Feb 19, 2019 | Video, | Video Recommendations | 0 |

Last week 19.9 million viewers tuned in for the 2019 Grammy Awards, a slight increase from 2018’s historically low 19.8 million viewers. Even with lower TV ratings, there is always opportunity for publishers to capitalize on the several.

Super Bowl Recap: How to Maximize Audience Retention around Tentpole Events

Feb 12, 2019 | Video, | Video Recommendations | 0 |

IRIS.TV Insights: Black Friday Deals! Video Programming Strategies to Maximize On-Site Revenue

Nov 15, 2018 | Video, | Video Recommendations | 0 |

Black Friday is just around the corner and it will be a great opportunity for publishers to maximize revenue as we kick off the holiday season. The following article reviews use cases for how our clients are managing their campaigns to capture the.