Creating a Winning Video Strategy for Awards Season
Last week 19.9 million viewers tuned in for the 2019 Grammy Awards, a slight increase from 2018’s historically low 19.8 million viewers. Even with lower TV ratings, there is always opportunity for publishers to capitalize on the several buzz-worthy.
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IRIS.TV Insights: Black Friday Deals! Video Programming Strategies to Maximize On-Site Revenue
Black Friday is just around the corner and it will be a great opportunity for publishers to maximize revenue as we kick off the holiday season. The following article reviews use cases for how our clients are managing their campaigns to capture the.
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