IRIS.TV Announces New US Partnership with GroupM’s Finecast to Incorporate Video-Level Data into All Premium Video and Connected TV Ad Buys

The new agreement will provide contextual and brand-safe targeting for all Finecast US clients through IRIS-enabled™ supply partners
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October 2021: Top Contextual Video Segments

From foodies to sports fans, reach people watching specific content with IRIS-enabled™ video.   We’ve processed billions of video ad requests to identify top audience interests by contextual category. Powered by normalized contextual data from.
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VideoByte and IRIS.TV Partner to Bring Enhanced Contextual Enablement to CTV

VideoByte customers are now the first directly IRIS-enabled™ users for video-level contextual targeting LOS ANGELES, Nov. 16, 2021 – IRIS.TV, the leading video data platform, and VideoByte, the leading provider of global best-in-class Connected TV.
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Beet Retreat Peek: Brands Seek Greater Transparency for CTV Ads

CEO and Co-Founder Field Garthwaite sits down with Andy Plesser to discuss how IRIS.TV enables brands to confidently advertise in CTV with contextual targeting at the video and ad pod-level.
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TV Rev: What Really is First-Party Data

The following excerpt is from CEO & Co-Founder, Field Garthwaite's column in TV Rev's Thought Leader Circle.
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September 2021: Top Contextual Video Segments

Find and connect with millions of potential customers by targeting their interests. We’ve analyzed IRIS-enabled™ video ad requests to identify top audience interests by contextual category. With contextual-aligned video, verified by your data.
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Meet us at ATS London 2021 - Reframing the Future of Marketing and Advertising

We're headed to VeloPark for ATS London 2021 - Reframing the Future of Marketing and Advertising! Meet us at ATS and see our EMEA Strategy Lead, Bill Swanson, on the panel "Data-Driven TV Part 2: It's all about Execution" on November 4. 
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Context Data is First-Party Data

Is a narrow definition of first-party data limiting the potential of our post-cookie reality?
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Reticle Integrates with IRIS.TV

Reticle, the leader in Emotional AI for digital advertising, will integrate with IRIS.TV, offering video-level emotional analysis.
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Three ways brands can benefit from CTV fragmentation

CTV fragmentation has long been a source of frustration for media buyers. But does it have to be?
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