SpringServe Expands Relationship with IRIS.TV to Increase Value of Video-Level CTV Advertising Campaigns

Enables Publishers that Utilize SpringServe to Reach and Forecast at the Individual Video Level 
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White Paper: The IRIS_ID - Making CTV More Transparent for Buyers and Sellers

The advertising ecosystem is going through a period of unprecedented growth and rapid innovation. With the decline in linear television viewing, the rise of connected TV (CTV) viewing, and the looming privacy regulations around user data, many in.
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IRIS.TV Announces Partnership with Publica to Integrate Video-Level Contextual Data in Leading CTV Ad Server

New partnership allows publishers to use IRIS-enabled video-level data to target direct deals from the ad server for the first time
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Advertising Week: Why Video-Level Data Is an Immediate Panacea for Privacy and Brand Safety Concerns

As Marketer Concerns Rise to the Fore, the Call for Better Contextual Targeting is Answered
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To elevate CTV's value, 2022 Upfront media buyers need video-level data

The 2022 Upfronts are fast approaching, but this year they’re coming in the midst of an accelerated shift of eyeballs and budgets from linear to CTV.
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What is video-level data and how does it help marketers?

What is video-level data? It has never been more important to understand video content. As of 2021, at least 80% of American households had at least one connected TV device. 
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Use video-level data to find these 5 niche audiences this spring

Spring is prime time for a wide array of marketers, who often target their advertising broadly on platforms with a wide reach.
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Introducing our New Brand Identity

Today, we are excited to announce the launch of IRIS.TV’s new brand identity and corporate site. We’re proud to introduce you to our new branding that reflects our evolution to the company we are today.
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IRIS.TV Partners with EIDR to Unify Data for Simplified Sell-Side Workflows

The agreement will allow premium content owners to more cohesively leverage and monetize their content libraries Los Angeles -- February 24, 2022 -- IRIS.TV, the leading video data platform, today announced a partnership with the Entertainment.
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IAB Tech Lab OpenRTB Community Extension: Extended Content Identifiers

A Framework for Video Data Connectivity The advertising ecosystem is going through a period of unprecedented growth and rapid innovation. With the decline in linear television viewing, the rise of connected TV (CTV) viewing, and the looming privacy.
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