Author: Rohan Castelino

GumGum Joins the IRIS.TV Contextual Video Marketplace

GumGum and IRIS.TV Introduce Contextual Targeting Solution with Image Recognition for Video Marketers can now leverage GumGum’s content analysis engine, Verity, to more accurately target web, mobile and OTT content across IRIS.TV’s data.
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Bill Swanson Joins IRIS.TV as EMEA Strategy Lead

IRIS.TV drives the expansion of its Contextual Video Marketplace with SSPs, DSPs, and publishers in the EMEA market IRIS.TV, a video intelligence platform, today announced the appointment of Bill Swanson as EMEA Strategy Lead.
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CTV Publisher Vuuzle TV Joins the IRIS.TV Contextual Video Marketplace

New York, June 9, 2020 - IRIS.TV, a video intelligence platform, today announced the introduction of Vuuzle TV to the company’s Contextual Video Marketplace. With this integration, video content on Vuuzle TV’s premium channels will be contextually.
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Michael Kahn Joins IRIS.TV as Head of Brand & Agency Channel Strategy

Bringing leading marketers IRIS.TV’s video intelligence platform to drive better ad performance in a brand-safe, privacy-driven, post cookie world IRIS.TV, a video intelligence platform, today announced the addition of Michael Kahn as the Head of.
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Introducing the IRIS ID

A Global Unique Identifier for Every Video on Any Screen We are pleased to announce the introduction of the IRIS ID, a data solution to unify the video content and video advertising ecosystems for the first time.
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Product Update: IRIS Vision™ - Initial Asset Leaderboard

What is it? Initial Asset Leaderboard is an IRIS Vision™ dashboard that provides insights on the performance of the initial video view in a stream and its impact on engagement.
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EX.CO Joins IRIS.TV’s Contextual Video Marketplace

Publishers using EX.CO’s video solution, Channels, now provide marketers with contextually segmented and guaranteed brand-suitable ad inventory
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How Publishers are Driving Revenue During COVID-19

The impact that coronavirus and COVID-19 has had on media companies cannot be overstated. In the last couple months, News publishers in particular have experienced a unique challenge:
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Brand-Safety and Video Advertising During COVID-19

As the pandemic influences all aspects of daily life, should advertisers really blacklist all content that references coronavirus or COVID-19?
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Press Release: IRIS.TV Integrates SpringServe into its Contextual Video Marketplace

IRIS.TV, a video intelligence platform for broadcasters and publishers, today announced the integration of SpringServe into the IRIS.TV Contextual Video Marketplace. With this integration, SpringServe, the leading independent video ad serving.
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