TUBI is IRIS-enabled™
Posted by Team IRIS.TV | Oct 02, 2025 | Contextual Video, Featured, Partner, Press References, Contextual Targeting | 0 |
McKinsey & Company talks to IRIS.TV CEO About TV Personalization
In this video with McKinsey, IRIS.TV CEO & Co-Founder Field Garthwaite discusses how IRIS.TV’s video personalization and intelligence allow media companies to fully capture and standardize user consumption behavior to keep audiences engaged with.
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NAB Show 2019: IRIS.TV Co-Founder & CEO Speaking at IBM and Google
At NAB Show 2019 IRIS.TV CEO & Co-Founder Field Garthwaite will be speaking about how major media companies are leveraging artificial intelligence and data-driven strategies to engage users and drive revenue across their distribution.
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Radio ITVT Podcast: Discussing AI in Media with IRIS.TV CEO Field Garthwaite
In this recent podcast, IRIS.TV CEO Field Garthwaite discusses how media companies should be thinking about AI as a tool to better understand their audience behavior and ultimately increase the ROI of their video assets.
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Creating a Winning Video Strategy for Awards Season
Last week 19.9 million viewers tuned in for the 2019 Grammy Awards, a slight increase from 2018’s historically low 19.8 million viewers. Even with lower TV ratings, there is always opportunity for publishers to capitalize on the several buzz-worthy.
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IRIS.TV Insights: Black Friday Deals! Video Programming Strategies to Maximize On-Site Revenue
Black Friday is just around the corner and it will be a great opportunity for publishers to maximize revenue as we kick off the holiday season. The following article reviews use cases for how our clients are managing their campaigns to capture the.
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