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Posted by Team IRIS.TV | Oct 02, 2025 | Contextual Video, Featured, Partner, Press References, Contextual Targeting | 0 |
Update: Connected TV (CTV) and Premium Online Video are #1 in ROAS
I am writing to share previously unreleased data on the trends across Connected TV (CTV) and Premium Online Video along with an update on IRIS.TV's marketplace growth driven by demand for contextual and brand-safe CTV targeting.
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Podcast: Venture Fuel - Brand Safe Video Intelligence
Brand Safe Video Intelligence - IRIS.TV Founder Field Garthwaite and Head of Brand Strategy Michael Kahn IRIS.TV CEO & Co-Founder Field Garthwaite and Head of Brand & Agency Channel Strategy Michael Kahn join the VentureFuel podcast with Fred.
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Fireside Chat: Ep 2 - Cookies, Context, and Future of Advertising
In this episode, MK sits down with Nick Rau, Co-founder of Vizu to discuss the retirement of cookies and its impact on privacy and targeted advertising.
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Send to News Joins the IRIS.TV Contextual Video Marketplace
New York, July 8, 2020 - IRIS.TV, a video intelligence platform, today announced the introduction of SendtoNews to the company’s Contextual Video Marketplace. With this integration, STN's online video platform of premium content will be contextually.
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GumGum Joins the IRIS.TV Contextual Video Marketplace
GumGum and IRIS.TV Introduce Contextual Targeting Solution with Image Recognition for Video Marketers can now leverage GumGum’s content analysis engine, Verity, to more accurately target web, mobile and OTT content across IRIS.TV’s data.
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Bill Swanson Joins IRIS.TV as EMEA Strategy Lead
IRIS.TV drives the expansion of its Contextual Video Marketplace with SSPs, DSPs, and publishers in the EMEA market IRIS.TV, a video intelligence platform, today announced the appointment of Bill Swanson as EMEA Strategy Lead.
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Virtual Events: How to Maximize Video Engagement and Drive Revenue
In this post, we review the key steps publishers can take to ensure they maximize the value of their virtual events in the moment and in the days and weeks after.
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CTV Publisher Vuuzle TV Joins the IRIS.TV Contextual Video Marketplace
New York, June 9, 2020 - IRIS.TV, a video intelligence platform, today announced the introduction of Vuuzle TV to the company’s Contextual Video Marketplace. With this integration, video content on Vuuzle TV’s premium channels will be contextually.
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Michael Kahn: A Personal Statement
I (Michael Kahn aka MK) am thrilled to be joining IRIS.TV to lead Brand & Agency Channel Strategy, bringing their first-to-market video solution for a brand-safe, privacy-driven, post-cookie world to leading marketers globally.
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Michael Kahn Joins IRIS.TV as Head of Brand & Agency Channel Strategy
Bringing leading marketers IRIS.TV’s video intelligence platform to drive better ad performance in a brand-safe, privacy-driven, post cookie world IRIS.TV, a video intelligence platform, today announced the addition of Michael Kahn as the Head of.
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