CTV Publisher Vuuzle TV Joins the IRIS.TV Contextual Video Marketplace
New York, June 9, 2020 - IRIS.TV, a video intelligence platform, today announced the introduction of Vuuzle TV to the company’s Contextual Video Marketplace. With this integration, video content on Vuuzle TV’s premium channels will be contextually.
Read More
Michael Kahn: A Personal Statement
I (Michael Kahn aka MK) am thrilled to be joining IRIS.TV to lead Brand & Agency Channel Strategy, bringing their first-to-market video solution for a brand-safe, privacy-driven, post-cookie world to leading marketers globally.
Read More
Michael Kahn Joins IRIS.TV as Head of Brand & Agency Channel Strategy
Bringing leading marketers IRIS.TV’s video intelligence platform to drive better ad performance in a brand-safe, privacy-driven, post cookie world IRIS.TV, a video intelligence platform, today announced the addition of Michael Kahn as the Head of.
Read More
Introducing the IRIS ID
A Global Unique Identifier for Every Video on Any Screen We are pleased to announce the introduction of the IRIS ID, a data solution to unify the video content and video advertising ecosystems for the first time.
Read More
Product Update: IRIS Vision™ - Initial Asset Leaderboard
What is it? Initial Asset Leaderboard is an IRIS Vision™ dashboard that provides insights on the performance of the initial video view in a stream and its impact on engagement.
Read More
EX.CO Joins IRIS.TV’s Contextual Video Marketplace
Publishers using EX.CO’s video solution, Channels, now provide marketers with contextually segmented and guaranteed brand-suitable ad inventory
Read More
How Publishers are Driving Revenue During COVID-19
The impact that coronavirus and COVID-19 has had on media companies cannot be overstated. In the last couple months, News publishers in particular have experienced a unique challenge:
Read More
Brand-Safety and Video Advertising During COVID-19
As the pandemic influences all aspects of daily life, should advertisers really blacklist all content that references coronavirus or COVID-19?
Read More
Press Release: IRIS.TV Integrates SpringServe into its Contextual Video Marketplace
IRIS.TV, a video intelligence platform for broadcasters and publishers, today announced the integration of SpringServe into the IRIS.TV Contextual Video Marketplace. With this integration, SpringServe, the leading independent video ad serving.
Read More
Press Release: Spectrum Media Services Joins IRIS.TV's Contextual Video Marketplace
New York, March 9, 2020 – Spectrum Media Services, a leader in cookieless contextual targeting, is joining the IRIS.TV Contextual Video Marketplace to enable its unique topic-level scoring data for video across all platforms and devices. This.
Read More
