Cannes Lions: Bringing Together Relevant Ad and Content Experiences for Video

 
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Four Ways Publishers Can Best Leverage 2020 Election Coverage

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Four steps to retaining acquired audiences on owned and operated sites

Publishers use many tools and techniques to drive new audiences to their owned and operated sites, including content recommendation services like Outbrain, Taboola, and Zergnet among others. The challenge is keeping users engaged once they land on.
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IRIS.TV and Telaria Execute Contextual and Brand-safe Ad Targeting for Programmatic Video

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IRIS.TV integrates Microsoft Video Indexer for Video Recognition

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PRESS RELEASE: MediaMath Launches Contextual Ad Targeting Solution for Video in Partnership with IRIS.TV

 
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Introducing the IRIS.TV Contextual Video Marketplace

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Top video metrics and how to take action from them

When it comes to measuring the success of your video business, each team within your organization will measure performance based on different metrics. Product teams will look at user experience, Editorial will pay attention to content performance,.
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Video Programming Rules: When Overriding the Machine is the Right Play

In our previous post, Top 5 Ways Publishers Can Improve Video Lift, we likened video programming to the data-driven strategies promoted in the book and film Moneyball.  In baseball when it comes to increasing your probability of scoring runs, the.
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Top 5 Ways Publishers Can Improve Video Lift

  After integrating IRIS.TV’s Video Personalization and Programming Platform, publishers experience increased consumption, engagement, and user retention on their owned & operated digital properties. Many of our clients work closely with IRIS.TV.
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