MediaMath is the First DSP to Utilize the IRIS_ID for Pre-bid Contextual Targeting on CTV and OLV
NEW YORK, Jan. 13, 2021 (GLOBE NEWSWIRE) -- IRIS.TV, the leading video data platform today announced that MediaMath is the first DSP to utilize the IRIS_ID to unlock video-level contextual and brand-safe targeting on Connected TV (CTV) and online.
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IRIS.TV Joins the Unified ID 2.0 Initiative
Advertisers Seek Brand-Safe, Video-Level Contextual Targeting for Online Video and Connected TV IRIS.TV, the leading Video Data Platform, today announced that it is supporting the industrywide initiative to develop and deploy Unified ID 2.0. With.
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Adding Fuel to the Fire - What CTV Needs To Power Continued Growth
The following is an excerpt from CEO & Co-founder Field Garthwaite's column in Forbes Technology Council. Read full article in Forbes.
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Press: Crackle Joins the IRIS.TV Contextual Video Marketplace
Top Streaming Video Service to Provide CTV Inventory for IRIS.TV’s Rapidly Growing Marketplace IRIS.TV, the leading video intelligence company, today announced the introduction of Crackle, a free AVOD service of Crackle Plus, a Chicken Soup for the.
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Zefr Joins the IRIS.TV Contextual Video Marketplace
Zefr, the leader in contextual data for brand safety and suitability in video, will apply its patented human-in-the-loop approach to premium OLV and CTV inventory enabled by the IRIS.TV’s Contextual Video Marketplace
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Verizon Media - How to Increase OTT Monetization with Increased Engagement
IRIS.TV has partnered with Verizon Media, integrating our video personalization suite into their Media Platform. Verizon Media customers have access to the world leader in video recommendations and programming automation tools.
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AW360: Solving The Social Dilemma - Building Ethical A.I.
The following is an excerpt from a column written by IRIS.TV Co-Founder and CEO Field Garthwaite and appeared in AW360 on Wednesday, October 28, 2020. Click here to read the full column
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Live Event: Contextual Relevance for Digital Publishers
2020 saw an all time high of online video consumption. As a publisher, how do you leverage this growth and make it part of your digital video strategy for 2021? SendtoNews is bringing together industry leaders from the world of digital video ad.
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CTV Unleashed: Why Marketers are Embracing Context...Again
The impact of COVID-19 and quarantine has accelerated the surge in connected TV (CTV) viewership. When it comes to reaching consumers on a one-to-one level, marketers are already dealing with the headwinds related to privacy regulations, the death.
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Granite Media Joins the IRIS.TV Contextual Video Marketplace
More Premium Content Added to IRIS.TV's Rapidly Growing Marketplace IRIS.TV, a video intelligence platform, today announced the introduction of Granite Media, a digital media and technology services company, to the company’s Contextual Video.
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